Rack cards are a high-impact way to market your business. They feature the company's most important information, along with high quality graphics in a small convenient marketing piece. Coupons, maps, menus and tourism information are typically found on rack cards. If you think rack cards are a fit for your business, a printing company at the Lake of the Ozarks can produce them in small or large quantities, with relatively quick turnaround. Smart Postal Centers can create a visually appealing rack card to handout at tradeshows or to stand out in a rack card display. Below we answer some common questions about this popular method of advertising:
A rack card is a cost-effective marketing piece that is generally printed in full color on one or both sides on heavy cardstock. The standardized size of a rack card is 4" x 9" or 3.5" x 8.5". This allows them to fit in a display rack or counter-top holder specifically designed for rack cards. Also, the marketing piece fits well into a #10 business envelope, thus serving as a mailer insert.
What Exactly is a Rack Card?
A rack card is a cost-effective marketing piece that is generally printed in full color on one or both sides on heavy cardstock. The standardized size of a rack card is 4" x 9" or 3.5" x 8.5". This allows them to fit in a display rack or counter-top holder specifically designed for rack cards. Also, the marketing piece fits well into a #10 business envelope, thus serving as a mailer insert.
What Types of Businesses Use Rack Cards?
Rack cards can be used by nearly any business. They are displayed frequently at convenience stores, hotels, restaurants, visitor centers, rest areas and other areas that have significant foot traffic. They are popular for lobbies, showrooms, tradeshows, and point of purchase (POS) marketing. Rack cards have become widely used in tourism. You have likely seen large display cases that hold colorful rack cards.
How Do Rack Cards Appeal to Customers?
In most cases, rack cards are supposed to attract foot traffic, so the marketing message should target people as they walk by or are standing next to a display. Rack card display cases are strategically placed in areas with a lot of visitors. It is important to make your rack cards stand out and to have a call of action, so that the potential customer will ultimately visit your place of business. Hence, they should be designed to hold a future customer's attention. This is accomplished through a creative use of colors and graphics, and brief but convincing text. In addition, rack cards can be gloss-coated to maximize the vibrancy of the ink colors and to add to the durability of the marketing piece.
What Can Be Printed on a Rack Card?
Rack cards are very durable in construction and can be printed with any content or layout. Although, most rack cards are printed with vertical orientation to fit in a display rack or counter-top holder. Anything to help build awareness or boost sales can be printed on the back or front, including promotional offers, upcoming events, information about products or services, discount coupons, contact information, directions, maps, QR codes, etc.
Smart Postal Centers Will Print Rack Cards for Your Business or Organization
Smart Postal Centers is your exclusive rack card printer at the Lake of the Ozarks. We can create professionally designed rack cards for your business or organization. Rack cards are an affordable and easy way to promote your business. Contact us at (573) 348-3100 to find out how we can effectively market your business with rack cards!
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Smart Postal Centers - Here for all your packing, shipping, copying, and printing needs!
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Tim@SmartPostalCenters.com
4320 Osage Beach Parkway, Osage Beach, MO 65065
573-348-3100
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