6 Valid Reasons Why Direct Mail Still Works in Advertising

Some companies may believe that direct mail is a thing of the past, but it is certainly not. Today, many multi-channel marketers get caught up in the latest advertising trends. That does not mean you should ignore tried and true marketing tactics, such as direct mail. By analyzing your customers wisely, and having a Lake of the Ozarks printing company create a quality direct mail piece, you can have a successful marketing campaign using direct mail. Smart Postal Centers lists 6 valid reasons why direct mail still works in advertising:

It's In Your Face

A graphic designer at the Lake of the Ozarks can create a marketing piece to stand out in a stuffed mailbox. This may not be the case in an over-crowded inbox. Consumers have been trained not to open e-mails from unknown senders. With an increase in the number of e-mails people receive these days, they can easily overlook your important message. Plus direct mail won't accidentally get caught in a spam filter.

It's Tangible

There is something to be said for appealing to the senses. A piece of direct mail delivers a tactile sensation that online activity can't.  You can hold it in your hands, view the message on the printed page, and sometimes you may even be able to smell it! The potential customer may not be ready to purchase your product or service today, but they will have a physical reminder to keep for a later time.

It's Targeted

Direct mail can easily be marketed to those most likely to respond. You can take advantage of print by tailoring a specific message to appeal to customers or prospects. The more targeted the message, the better the response. If you are not customizing your message for your intended audience, you may be creating "junk mail" that goes unnoticed.

It's Diverse

While the cost of some direct mail continues to rise, such as catalogs, because of postal rate increases, there is an abundance of other format options. By getting creative with format and function, a postcard, self-mailer, or three-dimensional package can have just as much impact as a catalog. Explore all the direct mail formats available to you with your printer at the Lake of the Ozarks. They can work with their design team to find an innovative and effective format. The more remarkable the format, the more it will stick out in the mail.

It's Measurable

The fact that direct mail allows you to track and measure business makes it a vital marketing channel. By tracking source codes on your direct mail, you can gauge the mailing's success and analyze the overall results. Discount coupons are a familiar way companies use direct mail to track their business.

It's Integrated

Direct mail shouldn't be your only marketing strategy. It should compliment your other marketing channels. You can integrate your web presence with direct mail. Try sending out a postcard to get people to log on to your website to accept a promotion or view your other products and services.

Smart Postal Centers Can Design and Print Your Direct Mail 

The bottom line is direct mail is still a popular marketing strategy. There are various options when it comes to creating effective direct mail. When you are ready to send out a winning marketing piece, let Smart Postal Centers guide you with colors and format options that work for your business!

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 

Contact Us

www.SmartPostalCenters.com

Tim@SmartPostalCenters.com

4320 Osage Beach Parkway, Osage Beach, MO 65065

573-348-3100

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