The Power of Color - Blue & Purple

Color has a huge impact on how people view a company's marketing material. Although social upbringing shapes a person's personal view on certain colors, overall, colors will have the same general effect on people. The colors you pick for your company's marketing materials are important, as you do not want to accidentally send the wrong messages. The best printing company at the Lake of the Ozarks can help make your marketing materials stand out from the competition with our high-quality printers. However, we want to make sure the underlining messages you send is correct. Smart Postal Centers takes a look at the meaning behind the color blue and purple.

The Meaning Of The Color Blue

Blue represents trust, honesty and loyalty. It also relates to one-to-one communication, especially with speaking the truth through verbal self-expression, such as public speaking. It represents wisdom,  intelligence and spiritual perspective. Blue is a popular color, as it is a favorite for many people. The meaning behind blue depends on the shade. Dark blue correlates with authority. Bright blue is linked to cleanliness, strength and coolness, as it represents the ocean. Light blue relates to peace and serenity, as it correlates with the sky. Although blue represents trust, loyalty and understanding, it also has become the symbol of depression, such as "feeling blue" or "singing the blues." 

Blue in Marketing

Because the color blue ranks high as a favorite color for most people, it is hard to go wrong using this in your marketing materials. However, if you use too much blue, your design may become cliche. Combining it with other colors gives the design creativity. It is best used for conservative corporate businesses trying to give the message of trust, honesty and dependability. Lighter turquoise pair well for businesses involved in cleanliness, such as cleaning products, water purification or mineral water. Although the color blue does well in many different business sectors, those involved in food should steer away from it, as it does not occur naturally in food, except for blueberries. 

The Meaning Of The Color Purple

Purple is a rarity in nature, so the expense of creating the color has left it with an association of wealth. In addition, purple is the most powerful wavelength of the rainbow. In fact, it is just a few steps away from x-rays and gamma rays, which may be the reason why it is often associated with the supernatural. Purple has dynamic associations. It often symbolizes magic, mystery, creativity, dignity and royalty.Light purples are more light-hearted symbolizing romance, while darker shades often are associated with intelligence and dignity. However, a person's age often has an impact on the way the color is viewed. Young people view it as a happy color, while adults symbolize it with a broader perspective.

Purple in Marketing

Purple is great for targeting women and children, however, many younger men are slowly being attracted to the color. Education can benefit from using medium shades of purple, as it inspires intellectual thoughts. Purple combined with gold portrays wealth and extravagance. This combination works well on packaging and printed materials. Because children are attracted to purple and other bright primary and secondary colors, they work well in marketing material targeting that age range. 

The Best Printing Company at the Lake of the Ozarks

If you need new marketing material for your company, contact Smart Postal Centers. We can print various marketing materials using our high-quality printers including business cards, posters, flyers, banner and other items. Lake of the Ozarks' best printing company can help you stand out from the competition. To learn more about our services, stop by our store in Osage Beach or visit our website at www.SmartPostalCenters.com. 

Smart Postal Centers - Here for all your packing, shipping, copying and printing needs!

Contact Us

www.SmartPostalCenters.com

Tim@SmartPostalCenters.com

4320 Osage Beach Parkway, Osage Beach, MO 65065

573-348-3100

Follow us on:

Facebook

Twitter

LinkedIn

Google+

4 Reasons Why Business Cards Are Still Effective

In today's times, everything seems to be switching to digital, such as emails. While this can be an advantage, there are some items that need to remain in print like business cards. There are many different advantages that come with having a professional business card. At Lake of the Ozarks' best printing company, we can create business cards for your business that can make you stand out from the competition. Business cards are a great tool to use while networking. While this may seem like an "old school" technique, business cards work, and here are a few reasons why they are still relevant. 

1. They're Personal

While inserting someone's contact information directly into your phone while you're with them may seem like a time saver, it gives you no interaction with them. One part of networking is making a genuine connection. Yes, digital contact information is easy and convenient, but handing someone your business card gives you time to actually talk to them. In addition, if you exchange business cards, you can write on the business card to give yourself reminders on where you met them and what you talked about, which makes contacting them later a little easier. 

2. They're Effective

While modern day advertising, such as email marketing, social media and paid advertising, are all great ways to get your business' name out there, nothing beats an in-person meeting. You could run into a potential lead anywhere and anytime - happy hour, trade shows, airport, so it is important to be prepared i.e. have a business card. It is always a good idea to have a few business cards in your wallet, purse, pocket or laptop bag. 

3. It Makes A Great First Impression

A business card is a lot more than exchanging your contact information. It is a person's first impression of your business, and you want it to be memorable. If you are potentially doing business with someone, you want them to have a certain image of you and your business. Do you want them to think that you are professional, reliable and organized? If you have an effective business card that is made right, it can pass on that message. 

4. It Makes You Prepared

A potential lead could happen anywhere, so you want to be prepared. If you are doing business someone, do you want them to write their name and number on a napkin, or do you want them to hand you a professional business card? Being prepared is important, especially when it comes to business interactions. 

Have Your Business Cards Printed By Smart Postal Centers

Having a professional business card is an important part of running your business. You want to make sure that you are prepared for meeting potential leads. The best printing company at the Lake of the Ozarks can make sure that your business cards look and feel professional by printing them on high-quality material. If you are needing new business cards for your company, give Smart Postal Centers a call at 573-348-3100, or stop by our store in Osage Beach. 

Smart Postal Centers - Here for all your packing, shipping, copying and printing needs!

Contact Us

www.SmartPostalCenters.com

Tim@SmartPostalCenters.com

4320 Osage Beach Parkway, Osage Beach, MO 65065

573-348-3100

Follow us on:

Facebook

Twitter

LinkedIn

Google+

5 Tips for Creating an Effective Flyer

Businesses are starting to move more towards digital advertising. While it is important for your business to be online, it is also important not to forget about traditional advertising. Flyers are one of the most widely used print marketing materials. They are a great way for a business to promote themselves while providing potential customers more information about their services. Lake of the Ozarks’ printing company has a few tips on how your business can effectively use this form of marketing:

Ways to Use Flyers:

• To promote a giveaway to potential customers
• To provide new customers with additional information about your business
• To provide more information to customers who request it
• To promote special sales/offers/discounts
• To promote an event for your business

Tips for an Effective Flyer

1. Keep It Clean

Do not try to highlight all of your services on one flyer. It will look cluttered and make it hard to read. Feature a few of your main services and give more details about them. If customers will need more information, direct them to your website, a phone number or an address. Use bullet points, text boxes or infographics to keep the information organized and easier to read.

2. Keep the Design Simple

Use your company’s color and logo. You want to make sure all of your marketing materials match. If possible, use full color. It will make the flyer stand out from others and make it look more professional. Do not use too many colors or fonts because people will not be able to focus on what the flyer is about. Keep it simple by using only 1 – 2 fonts.

3. Include Call to Action

A call to action is important to include in any marketing material. What do you want your customers to do after reading your flyer? If you have a website, be sure to include it and tell them to visit it for more information about your services. If you want them to call you, be sure your phone number is easy to find. If you have a store front that you want them to visit, don’t forget to include the address and if you have room, add a map. It is best to have all of this information in an easy-to-find location, like the bottom of the flyer. Don’t make them hunt down this important information.

4. Use Customer Testimonials

Give your business some credibility by including testimonials that relate to the product or service you are advertising. If you do decide to include reviews, make sure they are written clearly and professionally.

5. Proofread Your Work

It is always a good idea to look at your work several times before sending it to the printer. If possible, have someone else proofread it as well. The more eyes that are on it, the less likely there will be a mistake. A misspelled word or wrong information on the flyer could discredit your company.

Get Your Marketing Materials Printed at Smart Postal Centers

The best printing company at the Lake of the Ozarks can produce great marketing materials for all your business’ needs. We offer beautiful full-color printing options that can create a variety of different items your company may need including business cards, flyers, brochures, postcards, and more! Stop by our Osage Beach location or visit our website to see how Smart Postal Centers can help with your business’ printing needs. 

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 

Contact Us

www.SmartPostalCenters.com

Tim@SmartPostalCenters.com

4320 Osage Beach Parkway, Osage Beach, MO 65065

573-348-3100

Follow us on:

Facebook

Twitter

LinkedIn

Google+

Your Company Newsletter - Part 2: Generating More Sales

In our last blog, we talked about why newsletters are effective in business. In part 2 of our series on newsletters, we will discuss how to generate more sales with your company's newsletter. By careful planning and organization, and having your local printing company at the Lake of the Ozarks create a professional looking newsletter, you can enhance your company's reputation as an industry leader. Smart Postal Centers can make your newsletter catch the attention of your customers. Here are some tips to help make your customer newsletter more effective at generating sales:

Choose Your Articles Carefully

Keep each article focused on your goal. Every article should be used to generate results. Try to avoid "space-filler" articles that have nothing to do with your company's area of expertise, including recipes or famous quotations. Some ideas to generate business are:

• Introduce a new product and its benefits to prompt sales.
• Profile one of your best customers, showing readers new ways to use your company’s products and services.
• Highlighting the impressive qualifications and accomplishments of key employees.
• Discuss a hot industry trend to draw in new readers who comprise your target market.

Offer Free Helpful Tips

To attract more readers and potential customers, feature articles that give free tips and helpful information related to your company's area of expertise. These tips can should be helpful to readers regardless if they do business with you. By offering "free tips" in your company's newsletter, you are demonstrating you are an industry expert concerned with helping out customers. 

Add Customer Testimonials

Customer testimonials can make a big impact on readers and be extremely persuasive to potential clients. Testimonials can be used in a few different ways. A very effective way is to feature a story on a very satisfied client. Interview the customer and quote the person as to how beneficial your product or service was to him or her. Include how helpful your employees were and if the customer would recommend your company to others. Another way to utilize customer testimonials is to dedicate a section in your newsletter where you can reprint complimentary customer letters that your company has received. If you would like to generate more customer testimonials, try sending out a feedback form to customers who purchase from you. Just be sure to ask if you can use their comments for promotional purposes. Some questions you might ask:

• How satisfied are you with the product you ordered?
• Please describe the level of customer service you received.
• How can we improve the product or service that you received?

Smart Postal Centers Will Print a Professional Newsletter For Your Company

Newsletters can be used to attract new customers, increase repeat business from existing clients, and improve customer communications. It is important to choose industry-focused articles and offer helpful information to gain more business. Your Lake of the Ozarks printer offers many options for paper stock, sizes, as well as mailing. Smart Postal Centers can create an eye-catching company newsletter to help you start generating more sales today! Contact us at (573) 348-3100 to get started.

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 

Contact Us

www.SmartPostalCenters.com

Tim@SmartPostalCenters.com

4320 Osage Beach Parkway, Osage Beach, MO 65065

573-348-3100

Follow us on:

Facebook

Twitter

LinkedIn

Google+

6 Valid Reasons Why Direct Mail Still Works in Advertising

Some companies may believe that direct mail is a thing of the past, but it is certainly not. Today, many multi-channel marketers get caught up in the latest advertising trends. That does not mean you should ignore tried and true marketing tactics, such as direct mail. By analyzing your customers wisely, and having a Lake of the Ozarks printing company create a quality direct mail piece, you can have a successful marketing campaign using direct mail. Smart Postal Centers lists 6 valid reasons why direct mail still works in advertising:

It's In Your Face

A graphic designer at the Lake of the Ozarks can create a marketing piece to stand out in a stuffed mailbox. This may not be the case in an over-crowded inbox. Consumers have been trained not to open e-mails from unknown senders. With an increase in the number of e-mails people receive these days, they can easily overlook your important message. Plus direct mail won't accidentally get caught in a spam filter.

It's Tangible

There is something to be said for appealing to the senses. A piece of direct mail delivers a tactile sensation that online activity can't.  You can hold it in your hands, view the message on the printed page, and sometimes you may even be able to smell it! The potential customer may not be ready to purchase your product or service today, but they will have a physical reminder to keep for a later time.

It's Targeted

Direct mail can easily be marketed to those most likely to respond. You can take advantage of print by tailoring a specific message to appeal to customers or prospects. The more targeted the message, the better the response. If you are not customizing your message for your intended audience, you may be creating "junk mail" that goes unnoticed.

It's Diverse

While the cost of some direct mail continues to rise, such as catalogs, because of postal rate increases, there is an abundance of other format options. By getting creative with format and function, a postcard, self-mailer, or three-dimensional package can have just as much impact as a catalog. Explore all the direct mail formats available to you with your printer at the Lake of the Ozarks. They can work with their design team to find an innovative and effective format. The more remarkable the format, the more it will stick out in the mail.

It's Measurable

The fact that direct mail allows you to track and measure business makes it a vital marketing channel. By tracking source codes on your direct mail, you can gauge the mailing's success and analyze the overall results. Discount coupons are a familiar way companies use direct mail to track their business.

It's Integrated

Direct mail shouldn't be your only marketing strategy. It should compliment your other marketing channels. You can integrate your web presence with direct mail. Try sending out a postcard to get people to log on to your website to accept a promotion or view your other products and services.

Smart Postal Centers Can Design and Print Your Direct Mail 

The bottom line is direct mail is still a popular marketing strategy. There are various options when it comes to creating effective direct mail. When you are ready to send out a winning marketing piece, let Smart Postal Centers guide you with colors and format options that work for your business!

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 

Contact Us

www.SmartPostalCenters.com

Tim@SmartPostalCenters.com

4320 Osage Beach Parkway, Osage Beach, MO 65065

573-348-3100

Follow us on:

Facebook
Twitter
LinkedIn
Google+