The Power of Color - Blue & Purple

Color has a huge impact on how people view a company's marketing material. Although social upbringing shapes a person's personal view on certain colors, overall, colors will have the same general effect on people. The colors you pick for your company's marketing materials are important, as you do not want to accidentally send the wrong messages. The best printing company at the Lake of the Ozarks can help make your marketing materials stand out from the competition with our high-quality printers. However, we want to make sure the underlining messages you send is correct. Smart Postal Centers takes a look at the meaning behind the color blue and purple.

The Meaning Of The Color Blue

Blue represents trust, honesty and loyalty. It also relates to one-to-one communication, especially with speaking the truth through verbal self-expression, such as public speaking. It represents wisdom,  intelligence and spiritual perspective. Blue is a popular color, as it is a favorite for many people. The meaning behind blue depends on the shade. Dark blue correlates with authority. Bright blue is linked to cleanliness, strength and coolness, as it represents the ocean. Light blue relates to peace and serenity, as it correlates with the sky. Although blue represents trust, loyalty and understanding, it also has become the symbol of depression, such as "feeling blue" or "singing the blues." 

Blue in Marketing

Because the color blue ranks high as a favorite color for most people, it is hard to go wrong using this in your marketing materials. However, if you use too much blue, your design may become cliche. Combining it with other colors gives the design creativity. It is best used for conservative corporate businesses trying to give the message of trust, honesty and dependability. Lighter turquoise pair well for businesses involved in cleanliness, such as cleaning products, water purification or mineral water. Although the color blue does well in many different business sectors, those involved in food should steer away from it, as it does not occur naturally in food, except for blueberries. 

The Meaning Of The Color Purple

Purple is a rarity in nature, so the expense of creating the color has left it with an association of wealth. In addition, purple is the most powerful wavelength of the rainbow. In fact, it is just a few steps away from x-rays and gamma rays, which may be the reason why it is often associated with the supernatural. Purple has dynamic associations. It often symbolizes magic, mystery, creativity, dignity and royalty.Light purples are more light-hearted symbolizing romance, while darker shades often are associated with intelligence and dignity. However, a person's age often has an impact on the way the color is viewed. Young people view it as a happy color, while adults symbolize it with a broader perspective.

Purple in Marketing

Purple is great for targeting women and children, however, many younger men are slowly being attracted to the color. Education can benefit from using medium shades of purple, as it inspires intellectual thoughts. Purple combined with gold portrays wealth and extravagance. This combination works well on packaging and printed materials. Because children are attracted to purple and other bright primary and secondary colors, they work well in marketing material targeting that age range. 

The Best Printing Company at the Lake of the Ozarks

If you need new marketing material for your company, contact Smart Postal Centers. We can print various marketing materials using our high-quality printers including business cards, posters, flyers, banner and other items. Lake of the Ozarks' best printing company can help you stand out from the competition. To learn more about our services, stop by our store in Osage Beach or visit our website at www.SmartPostalCenters.com. 

Smart Postal Centers - Here for all your packing, shipping, copying and printing needs!

Contact Us

www.SmartPostalCenters.com

Tim@SmartPostalCenters.com

4320 Osage Beach Parkway, Osage Beach, MO 65065

573-348-3100

Follow us on:

Facebook

Twitter

LinkedIn

Google+

The Power of Color - Yellow & Green

Although the way people view color depends on personal experiences, it is believed that overall people of the same culture still have a universal agreement on the meaning of certain colors. Knowing how these colors affect your consumers is an important aspect of creating a strong ad campaign. The best printing company at the Lake of the Ozarks is taking a look at how certain colors can affect your marketing material. We continue our Power of Color series with two more fun summer colors you can use in advertising for your business.

The Meaning of Yellow

In many cultures, the color yellow represents sunshine, happiness and warmth. However, it is also associated with warning and caution, as it’s the color of traffic lights and signs. Yellow captures our attention more than any other color. Yellow is the perfect color for education, as it stimulates the left side of the brain. The left brain performs tasks that have to do with logic, so the color yellow promotes wisdom and academic proficiency. On the other hand, the color yellow also helps the right side of the brain, as it inspires original thinking and creative ideas. It also helps you focus, study and recall information. Yellow is thought to help with decision making as it relates to mental clarity.

Yellow in Marketing

Yellow is best used to highlight other colors, as too much yellow can cause anxiety for some people. Avoid using this color if you are trying to send a message of stability. Yellow is a good color to promote children’s products, especially when combined with other bright colors, as it is stimulating to their mind and creativity. Yellow is also a great color to promote leisure products, particularly playful and fun activities. In addition, yellow is often used with fast food restaurants to encourage people to eat a lot quickly. Because yellow captures our attention, it is a good idea to incorporate it in the promotion of point of sale purchases. Yellow is the only color that doesn’t react well with black. When mixed, the two colors create a yellow-green color.

Positive Associations: Cheerful, happy, playful, fun, uplifting, logical, confidence, creativity and originality.

Negative Associations: Critical, judgmental, impatient, cowardly, egotistical, non-emotional and pessimistic.

The Meaning of Green

Green is a unique color with lots of different meanings. Its main association is with ecology, the environment and nature. Green has signified growth, rebirth and fertility since the beginning of time. In Muslim countries, it is a holy color and in Ireland, it is a lucky color. In fact, green is a lucky color in most Western cultures. However, green race cars are considered unlucky. Green relates to balance and harmony of mind, body and emotions. Like yellow, it also helps in decision making by helping up see all sides clearly. Darker greens often relate to money, wealth and prestige, while lighter greens relate to growth and freshness.

Green in Marketing

Green should be used for anything relating to health and healing. It is also the color that promotes natural, safe and organic products. A good color to use to promote something new would be green. Dark green is a good color for financial businesses. There are more shades of green than any other color. They range from yellow-greens, such as lime, to greens with a blue hue, such as emerald. Aqua and turquoise are half blue and half green.

Positive Association: Growth, renewal, reliability, tactful, calm, natural, practical, sympathetic, generous and adaptable.

Negative Association: Envious, selfish, inconsiderate, possessive, materialistic and greedy.

Have Smart Postal Centers Print Your Marketing Material

Knowing how these colors affect your consumers can help you create strong and effective advertisements. Make your advertisements stand out by using a professional printing company at the Lake of the Ozarks. Smart Postal Centers can print all your marketing materials from business cards to banners. Visit us today in Osage Beach or give us a call at 573-348-3100 to learn more about our services.

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 

Contact Us

www.SmartPostalCenters.com

Tim@SmartPostalCenters.com

4320 Osage Beach Parkway, Osage Beach, MO 65065

573-348-3100

Follow us on:

Facebook

Twitter

LinkedIn

Google+

The Power of Color: Red & Orange

Color has a strong influence on the consumer market. It is believed that different colors have an impact on how people view certain things like ads. Although culture, upbringing and other factors have an effect on these views, it is believed that certain colors will generally give all people the same feelings. Smart Postal Centers is looking at how these colors affect businesses, specifically in marketing. Continue reading to learn more about how the colors red and orange impact your business’ marketing efforts.

The Meaning of Red

Red is an extreme color. It’s often associated with love, adventure, danger and anger. Approximately 77 percent of flags around the world use the color red. Red is a powerful color and can stimulate emotions such as love, or even evoke revenge and anger. In Asia, red is considered the color of good luck and it is very popular in China. In East Asian stock markets, red is used to indicate a rise in stock prices. However, in the American stock markets, it indicates a drop in stock prices.

Red in Marketing

No matter how it is used in a design, a little goes a long way. In small doses, red can stimulate the body, and in some cases even raise blood pressure and heart rate. It is also known to stimulate appetite, which is why so many restaurants use it in their logos and marketing materials. However, it could also cause anxiety if it is used too much.

Positive Associations: Physical courage, strength, warmth, energy, survival, stimulation, masculinity and excitement.

Negative Associations: Defiance, aggression, visual impact, strain.

The Meaning of Orange

The color orange is a unique color. People either love it or hate it. It is also the only color whose name was taken from an object. Orange symbolizes energy, vitality, cheer, excitement, adventure, warmth and good health. However, it can be harsh and it may suggest a lack of intelligence and even bad taste. There are many different shades of orange. Some shades are more appealing than others. The darker oranges, such as terracotta, offer a sense of comfort, while lighter oranges, like salmon or melon, are more soothing and healthy.

Orange in Marketing

The color orange is perfect for suggesting adventure, fun and cheerfulness. Many people see orange as cheap – don’t worry, though, this isn’t a bad thing! They see orange as a good value. It will encourage sales. Orange stimulates appetite, just like red does. Because of its association with adventure, businesses in tourism should consider using the color orange in their advertising.

Positive Associations: Comfort, food, warmth, security, sensuality, passion, abundance, fun.

Negative Associations: Deprivation, frustration, frivolity, immaturity.

Print Your Business Materials at Smart Postal Centers

Having full-color advertisements for your business is important. If your business needs marketing materials printed, visit Smart Postal Centers. Lake of the Ozarks’ professional printing company can produce great marketing materials to help your company succeed. We can print anything from business cards to flyers, brochures and even menus. Visit us in Osage Beach or call us at 573-348-3100 today to see how we can help with your company’s marketing materials.

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 

Contact Us

www.SmartPostalCenters.com

Tim@SmartPostalCenters.com

4320 Osage Beach Parkway, Osage Beach, MO 65065

573-348-3100

Follow us on:

Facebook

Twitter

LinkedIn

Google+

The Power of Color

When creating print items for business use, color is an important factor to consider. According to Strathmoor Press, ads in color are read up to 42 percent more often than the same ads in black and white. In addition, color can affect the way consumers feel about products or services, and can even influence their buying decision. Do you know how it affects the way consumer buy products? In this blog, Smart Postal Centers looks into the power of color and how it affects the marketing for your business.

Branding

Researchers found that up to 90 percent of initial judgments made about a product can be based on color alone, depending on the type of product. The relationship between brands and color is based on the perceived appropriateness of the color being used for the particular brand. Color has a direct effect on how the brand’s personality is perceived. According to a study by the University of Loyola, color also increased brand recognition by up to 80 percent, which makes it an important factor when creating a brand identity.

Gender

If your target market focuses on a certain gender, it may be important to know what colors men and women like and dislike. The color blue is favored among men and women, while the color purple is only favored by women and, for the most part, strongly disliked by men. Both men and women dislike the colors red and brown, while women dislike the color grey. Additional research found that men prefer bold colors, while women liked softer colors. Men additionally liked shades of color (color that added black), and women liked tints of color (color that added white).

Emotion

Although color plays an important role in business, there isn’t always a universal response to one particular color. People with different backgrounds, culture and upbringings will all respond differently to the same color. The key to using color in your business is to look for practical ways to make decisions about color.

Color at Smart Postal Centers

Our Lake of the Ozarks’ printing company can help your business succeed with high quality, full-color marketing materials. We can print anything from business cards and brochures to menus and table tents. We offer fast turnaround on all custom orders with delivery services available. The next time your business needs marketing materials come to Smart Postal Centers!

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 

Contact Us

www.SmartPostalCenters.com

Tim@SmartPostalCenters.com

4320 Osage Beach Parkway, Osage Beach, MO 65065

573-348-3100

Follow us on:

Facebook

Twitter

LinkedIn

Google+