When creating print items for business use, color is an important factor to consider. According to Strathmoor Press, ads in color are read up to 42 percent more often than the same ads in black and white. In addition, color can affect the way consumers feel about products or services, and can even influence their buying decision. Do you know how it affects the way consumer buy products? In this blog, Smart Postal Centers looks into the power of color and how it affects the marketing for your business.
Branding
Researchers found that up to 90 percent of initial judgments made about a product can be based on color alone, depending on the type of product. The relationship between brands and color is based on the perceived appropriateness of the color being used for the particular brand. Color has a direct effect on how the brand’s personality is perceived. According to a study by the University of Loyola, color also increased brand recognition by up to 80 percent, which makes it an important factor when creating a brand identity.
Gender
If your target market focuses on a certain gender, it may be important to know what colors men and women like and dislike. The color blue is favored among men and women, while the color purple is only favored by women and, for the most part, strongly disliked by men. Both men and women dislike the colors red and brown, while women dislike the color grey. Additional research found that men prefer bold colors, while women liked softer colors. Men additionally liked shades of color (color that added black), and women liked tints of color (color that added white).
Emotion
Although color plays an important role in business, there isn’t always a universal response to one particular color. People with different backgrounds, culture and upbringings will all respond differently to the same color. The key to using color in your business is to look for practical ways to make decisions about color.
Color at Smart Postal Centers
Our Lake of the Ozarks’ printing company can help your business succeed with high quality, full-color marketing materials. We can print anything from business cards and brochures to menus and table tents. We offer fast turnaround on all custom orders with delivery services available. The next time your business needs marketing materials come to Smart Postal Centers!
Smart Postal Centers - Here for all your packing, shipping, copying, and printing needs!
Smart Postal Centers - Here for all your packing, shipping, copying, and printing needs!
Contact Us
Tim@SmartPostalCenters.com
4320 Osage Beach Parkway, Osage Beach, MO 65065
573-348-3100
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