The Power of Color: Red & Orange

Color has a strong influence on the consumer market. It is believed that different colors have an impact on how people view certain things like ads. Although culture, upbringing and other factors have an effect on these views, it is believed that certain colors will generally give all people the same feelings. Smart Postal Centers is looking at how these colors affect businesses, specifically in marketing. Continue reading to learn more about how the colors red and orange impact your business’ marketing efforts.

The Meaning of Red

Red is an extreme color. It’s often associated with love, adventure, danger and anger. Approximately 77 percent of flags around the world use the color red. Red is a powerful color and can stimulate emotions such as love, or even evoke revenge and anger. In Asia, red is considered the color of good luck and it is very popular in China. In East Asian stock markets, red is used to indicate a rise in stock prices. However, in the American stock markets, it indicates a drop in stock prices.

Red in Marketing

No matter how it is used in a design, a little goes a long way. In small doses, red can stimulate the body, and in some cases even raise blood pressure and heart rate. It is also known to stimulate appetite, which is why so many restaurants use it in their logos and marketing materials. However, it could also cause anxiety if it is used too much.

Positive Associations: Physical courage, strength, warmth, energy, survival, stimulation, masculinity and excitement.

Negative Associations: Defiance, aggression, visual impact, strain.

The Meaning of Orange

The color orange is a unique color. People either love it or hate it. It is also the only color whose name was taken from an object. Orange symbolizes energy, vitality, cheer, excitement, adventure, warmth and good health. However, it can be harsh and it may suggest a lack of intelligence and even bad taste. There are many different shades of orange. Some shades are more appealing than others. The darker oranges, such as terracotta, offer a sense of comfort, while lighter oranges, like salmon or melon, are more soothing and healthy.

Orange in Marketing

The color orange is perfect for suggesting adventure, fun and cheerfulness. Many people see orange as cheap – don’t worry, though, this isn’t a bad thing! They see orange as a good value. It will encourage sales. Orange stimulates appetite, just like red does. Because of its association with adventure, businesses in tourism should consider using the color orange in their advertising.

Positive Associations: Comfort, food, warmth, security, sensuality, passion, abundance, fun.

Negative Associations: Deprivation, frustration, frivolity, immaturity.

Print Your Business Materials at Smart Postal Centers

Having full-color advertisements for your business is important. If your business needs marketing materials printed, visit Smart Postal Centers. Lake of the Ozarks’ professional printing company can produce great marketing materials to help your company succeed. We can print anything from business cards to flyers, brochures and even menus. Visit us in Osage Beach or call us at 573-348-3100 today to see how we can help with your company’s marketing materials.

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 

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www.SmartPostalCenters.com

Tim@SmartPostalCenters.com

4320 Osage Beach Parkway, Osage Beach, MO 65065

573-348-3100

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The Power of Color

When creating print items for business use, color is an important factor to consider. According to Strathmoor Press, ads in color are read up to 42 percent more often than the same ads in black and white. In addition, color can affect the way consumers feel about products or services, and can even influence their buying decision. Do you know how it affects the way consumer buy products? In this blog, Smart Postal Centers looks into the power of color and how it affects the marketing for your business.

Branding

Researchers found that up to 90 percent of initial judgments made about a product can be based on color alone, depending on the type of product. The relationship between brands and color is based on the perceived appropriateness of the color being used for the particular brand. Color has a direct effect on how the brand’s personality is perceived. According to a study by the University of Loyola, color also increased brand recognition by up to 80 percent, which makes it an important factor when creating a brand identity.

Gender

If your target market focuses on a certain gender, it may be important to know what colors men and women like and dislike. The color blue is favored among men and women, while the color purple is only favored by women and, for the most part, strongly disliked by men. Both men and women dislike the colors red and brown, while women dislike the color grey. Additional research found that men prefer bold colors, while women liked softer colors. Men additionally liked shades of color (color that added black), and women liked tints of color (color that added white).

Emotion

Although color plays an important role in business, there isn’t always a universal response to one particular color. People with different backgrounds, culture and upbringings will all respond differently to the same color. The key to using color in your business is to look for practical ways to make decisions about color.

Color at Smart Postal Centers

Our Lake of the Ozarks’ printing company can help your business succeed with high quality, full-color marketing materials. We can print anything from business cards and brochures to menus and table tents. We offer fast turnaround on all custom orders with delivery services available. The next time your business needs marketing materials come to Smart Postal Centers!

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 

Contact Us

www.SmartPostalCenters.com

Tim@SmartPostalCenters.com

4320 Osage Beach Parkway, Osage Beach, MO 65065

573-348-3100

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Smart Postal Center's Hi-Tech Copy Center Can Handle any Size Job!

At Smart Postal Centers we have the capability to handle any copying at the Lake of the Ozarks that you can throw at us.  From small jobs like reproducing individual copies, to large jobs like reports that need collated and binded, we have have the equipment to help you.

Our Quality Equipment Makes Great Copies

Not only does Smart Postal Centers have great printing equipment at the Lake of the Ozarks to help you with your flyers, brochures, presentations, manuals, calendars, postcards, menus, table tents and any other promotional material, we also have the capability to make great copies of these items.  Come on in and check out our copier machines...we can handle any color scheme and our hi tech machines can rapidly churn out the number of copies you need.

Our prices are extremely competitive

Bring your copy project in and talk with one of our folks.  We can learn exactly what your requirements are and then let you know the price per copy immediately.  The copy price will depend on many factors:

• Black & White or Color
• Collating 
• Binding
• Stapling
• Laminating
• Padding
• Folding
• Booklets

Once we know exactly what you need, we can quickly get your copy job done!

Once your copy job is complete, we can help you with more

At Smart Postal Centers, we pride ourselves on being a one stop shop for all of your business needs.  If you need to get your copy project to another business quickly, we can help you with packing and shipping your project, track your shipment, and ensure it get's to where you need it on time.  We use all the major shipping carriers, so if you have to use US mail, FedEx, or DHL, we can help you out.

Don't forget that we are also one of the best sign shops at the Lake of the Ozarks.  We can help you with your graphics and design the perfect sign to promote your business.  If you are attending an upcoming trade show, our banners can make an eye catching difference and bring a crowd to your booth.  Stop on by and talk to us about your sign and graphic needs.  We can help you and have some fun at the same time!

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 

Contact Us

www.SmartPostalCenters.com

Tim@SmartPostalCenters.com

4320 Osage Beach Parkway, Osage Beach, MO 65065

573-348-3100

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Make a Great First Impression with Your Business Cards

Business cards are one of the first marketing tools used for self-promotion, and have been used for many centuries. In 17th century Europe, an individual's success or failure in society often depended on how well they promoted themselves. Business cards are still necessary today to make a connection, even with vast Internet access and smart phones. To leave a memorable first impression, your business cards should be printed on premium card stock with high quality graphics and readable text. To make your business cards stand out, Smart Postal Centers can help. We offer color printing at the Lake of the Ozarks and full graphics capabilities. Here is a list of reasons why business cards are effective for business and you should keep a handful of them at all times:

Business Cards Are the First Impression of Your Brand

The purpose of business cards are to share your name, numbers, email address, and other contact information with business prospects. Another reason to have a quality business card is to create a memorable impression of your brand. You should express the tone of your company through your business cards.  A unique business card can create conversation and may stay in a person's pocket longer.

Business Cards Allow Follow Up

Business cards are a personal way to encourage people to follow up with you. When offering a
product or service, this could be your opportunity to make a sale. Handing your business card to a prospective client will look more professional than reaching for a pen and paper. Typing contact details in a mobile phone or tablet is more impersonal and not all people are comfortable with it. Engaging in conversation and making eye contact is how a real relationship begins. This becomes a perfect opportunity to offer your business card to the person.

Business Cards Show You Are A Professional

Presenting your business card when meeting with people, whether at scheduled meetings or in unplanned situations shows you are a professional. Printing business cards for your business and carrying them with you indicates you are prepared. This can send a message to the prospective client that you operate your business with the same organization.

Business Cards Are A Good Referral Tool

Networking events are common among business owners and having a good supply of business cards can bring you referrals. Your business card should not only list all of your contact information, but also information about the company or your skills. This allows people to follow up with you regarding possible business opportunities. If the card gets passed along, the extra detail will make a difference to the person that you initially gave the card to. They may know someone in their network that could use your service.

Let Smart Postal Centers Create Your Business Cards

You can meet a potential business prospect at a tradeshow, charity fundraiser, or even at the grocery store. By arming yourself with business cards at all times, you shouldn't miss an opportunity to make a valuable business connection. Smart Postal Centers can handle the printing for a large or small business. If you are a new business or company looking for a re-design of your current business card, let our design team help you today!

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 

Contact Us
www.SmartPostalCenters.com
Tim@SmartPostalCenters.com
4320 Osage Beach Parkway, Osage Beach, MO 65065
573-348-3100
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Make Your Marketing Pop With Color!

Colors can really make a difference in your Lake of the Ozarks marketing campaign. Often, colors can affect our emotions in many different ways, by evoking the sense of taste or smell or by bringing forth past memories. Make your next marketing campaign really effective by spending some time thinking about your color scheme. Fortunately, Smart Postal Centers has a huge amount of experience working with our clients to pick the perfect colors for their marketing campaign.

The Psychology of Color

Color is powerful because it can change the mood of your consumers. For example, many people love blue. It is serene, and reminiscent of water and sky. A boat rental company might choose a blue logo, to remind its customers of a good day boating at the lake. Every time the customer sees their blue logo, it invokes a positive memory and they may continue to use the company's services. If appropriate marketing can positively change the state of mind of a customer, then this can deepen the bond with your brand. 

Common Colors Used in Marketing

Since the beginning of marketing, color has been used among marketers to distinguish different products and services. Think of the ways colors are used when decorating for baby showers versus the colors of decorations you would buy for a 40th birthday party. Obviously, these colors could be very different. Here are some meanings of commonly used colors in marketing:

• Red is eye-catching.  It is a warm color associated with love, energy, excitement, and intensity. Restaurants use red often because it raises the heart beat and can make people feel hungry.
• Orange is not as overpowering as red. Theme parks, toy companies, and entertainment products use orange because it suggests positive energy.
• Blue is calm and refreshing. People view it as pure and therefore mineral water, toothpaste, mouthwash, and deodorant is often times in blue packaging.
• Green gives a sense of harmony and balance. A lot of spas and health clubs use green to portray restoration and healthy living.
• Yellow is happy and friendly. Yellow is another warm color used frequently in children's products because it is bright and characterizes fun.

There is not a universal combination when choosing colors for your business, but certain colors will appeal to specific social groups,age groups, and genders. It is essential to know your audience and how they use your product. Pink would probably not sell motorcycles, just as black is probably not the first color choice to use for children's wear.  

Color Sets the Tone for Your Business

Certain colors signify sports teams, business logos, and consumer products. If you have an established business, your community probably recognizes your logo and most likely the color(s) associated with it. When producing marketing materials for print to represent your business, make sure they stand out. The colors should be vibrant and not faded. Full color digital printing can produce quality looking materials. If your marketing looks careless, customers may think that is how you run your business.  

Full Color Marketing Materials Available at Smart Postal Centers

Smart Postal Centers prints professional flyers, signs, banners, and other marketing materials for your business. Contact us at (573) 348-3100 for color printing at Lake of the Ozarks. Ask about our graphic design capabilities. We can produce graphics for any of our products. We want to showcase your business to maximize your profits!   

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 

Contact Us
www.SmartPostalCenters.com
Tim@SmartPostalCenters.com
4320 Osage Beach Parkway, Osage Beach, MO 65065
573-348-3100
Follow us on:
Facebook

Twitter

LinkedIn

Google+