Your Company Newsletter - Part 1: Why They Are Effective

Creating a newsletter that is full of helpful, free information and tips can be a valuable marketing tool for businesses. It is a great way to advertise new products or services by providing useful, informative articles. A printing company at the Lake of the Ozarks can turn your company's information, reviews, tips, and announcements into a newsletter that can keep your customers' interest in every issue. Today, with so much demanding the attention of everyone, Smart Postal Centers can help make your newsletter stand out. Here are some reasons your business should consider a company newsletter:

Newsletters Can Be More Effective Than Ads 

A newsletter can attract new customers if planned carefully and it looks professional. A Lake of the Ozarks printing company can help you achieve this. Consider the ways newsletters might be more effective than ads:

• Newsletters have four times the readership of traditional ads. (Source: Dartnell & Co.) 
• A newsletter allows you to give more detail about specific products and services. This is important if you are trying to educate a consumer. An ad is limited to space and is surrounded by competing ads and articles.
• Newsletters can have a longer shelf life than an ad. You may receive a newsletter in the mail and save the article or share with someone else who may be interested. Ads are rarely kept.

Generate Sales Leads By Promoting Free Subscriptions to Your Newsletter

An easy way to generate free sales leads is to add a call of action to the bottom of your newsletter to encourage customers to get a free subscription of your newsletter by providing their contact information. Subscribers already have interest in your product or service and should make excellent qualified sales leads.

Maximizing Your Newsletter's Exposure Can Maximize Its Results

Printing a newsletter at the Lake of the Ozarks is an investment and takes time. If you are putting the effort in, you will want to get the maximum exposure from it. Here are some suggestions:

• Mail your newsletter to all former and current customers. Don't forget potential clients who may have requested information from you in the past, but haven't purchased yet. 
• Give salespeople copies of the newsletter to hand out when they are out working with potential customers. Offering a free newsletter full of valuable information and tips can be a great conversation starter for salespeople who make cold calls. 
• Send newsletters to all potential clients who may have interest in certain articles. If a restaurant is saving hundreds of dollars because of a new point-of-sale system your company offers, send a copy of the newsletter to all other restaurants in your area.
• Place a stack of newsletters at your place of business, available to customers when they visit. This may include your lobby, waiting room, retail store, or show room.
• Hand out your company's newsletter at trade shows and exhibition booths. 

Smart Postal Centers Can Make Your Newsletters Stand Out

By planning and proper placement of your newsletters, you can increase sales leads and awareness of your products and services. Smart Postal Centers can help you manage all aspects of your company's newsletter, from graphics and sizing to printing and mailing. In next week's blog, we will go into further depth on the type of information to include in your newsletter to become an industry leader and to effectively generate more sales.

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 

Contact Us

www.SmartPostalCenters.com

Tim@SmartPostalCenters.com

4320 Osage Beach Parkway, Osage Beach, MO 65065

573-348-3100

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Save Time and Money on Your Next Construction Job With A Smart Plan Room

Smart Postal Centers makes it easy to manage all of your construction project distribution, with their Smart Plan Room. Contractors, subcontractors, manufacturers, and vendors can conveniently access contract documents. Online plan rooms allow users to upload or view projects seeking competitive bids, submit estimates, and download permitted documents. Contractors can distribute drawings and specifications to subcontractors and print blueprints at the Lake of the Ozarks through their own custom online plan room.

Manage Your Projects in an Online Plan Room

Creating your own plan room gives you the power to keep all of your files in one online location. They are available to you and subcontractors anywhere at anytime in a scalable infrastructure. The Smart Plan Room saves you time and money by allowing you to:

• Upload all of your project files
• Mark files as public or private
• Email or fax bid invites
• Receive and manage invitations to bid (ITB) responses
• Track all plan holders
• Customize your own plan room

Find Projects in an Online Plan Room

Smart Postal Centers' online plan room makes it possible to seek upcoming jobs and make bids. The Smart Plan Room makes it fast and easy to: 

• View documents in any browser
• Order prints of documents, specifications, and blueprints
• Download jobs as permitted
• Receive notifications for job updates
• View upcoming work on the job calendar
• Upload your files for sharing

Use Smart Plan Room for Your Next Project

By using an online plan room for your next job, you can easily increase the efficiency of your project. Plan room members can upload plans for bids and estimates, access information throughout the life of the project without leaving the office, generate new sources for projects, send and receive instant e-mail notifications on existing projects, and download construction plans and specifications. In addition, blueprint and contract document printing at the Lake of the Ozarks has never been so easy for contractors, subcontractors, suppliers and other members of a project team!

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 

Contact Us

www.SmartPostalCenters.com

Tim@SmartPostalCenters.com

4320 Osage Beach Parkway, Osage Beach, MO 65065

573-348-3100

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Make a Great First Impression with Your Business Cards

Business cards are one of the first marketing tools used for self-promotion, and have been used for many centuries. In 17th century Europe, an individual's success or failure in society often depended on how well they promoted themselves. Business cards are still necessary today to make a connection, even with vast Internet access and smart phones. To leave a memorable first impression, your business cards should be printed on premium card stock with high quality graphics and readable text. To make your business cards stand out, Smart Postal Centers can help. We offer color printing at the Lake of the Ozarks and full graphics capabilities. Here is a list of reasons why business cards are effective for business and you should keep a handful of them at all times:

Business Cards Are the First Impression of Your Brand

The purpose of business cards are to share your name, numbers, email address, and other contact information with business prospects. Another reason to have a quality business card is to create a memorable impression of your brand. You should express the tone of your company through your business cards.  A unique business card can create conversation and may stay in a person's pocket longer.

Business Cards Allow Follow Up

Business cards are a personal way to encourage people to follow up with you. When offering a
product or service, this could be your opportunity to make a sale. Handing your business card to a prospective client will look more professional than reaching for a pen and paper. Typing contact details in a mobile phone or tablet is more impersonal and not all people are comfortable with it. Engaging in conversation and making eye contact is how a real relationship begins. This becomes a perfect opportunity to offer your business card to the person.

Business Cards Show You Are A Professional

Presenting your business card when meeting with people, whether at scheduled meetings or in unplanned situations shows you are a professional. Printing business cards for your business and carrying them with you indicates you are prepared. This can send a message to the prospective client that you operate your business with the same organization.

Business Cards Are A Good Referral Tool

Networking events are common among business owners and having a good supply of business cards can bring you referrals. Your business card should not only list all of your contact information, but also information about the company or your skills. This allows people to follow up with you regarding possible business opportunities. If the card gets passed along, the extra detail will make a difference to the person that you initially gave the card to. They may know someone in their network that could use your service.

Let Smart Postal Centers Create Your Business Cards

You can meet a potential business prospect at a tradeshow, charity fundraiser, or even at the grocery store. By arming yourself with business cards at all times, you shouldn't miss an opportunity to make a valuable business connection. Smart Postal Centers can handle the printing for a large or small business. If you are a new business or company looking for a re-design of your current business card, let our design team help you today!

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 

Contact Us
www.SmartPostalCenters.com
Tim@SmartPostalCenters.com
4320 Osage Beach Parkway, Osage Beach, MO 65065
573-348-3100
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Make Your Marketing Pop With Color!

Colors can really make a difference in your Lake of the Ozarks marketing campaign. Often, colors can affect our emotions in many different ways, by evoking the sense of taste or smell or by bringing forth past memories. Make your next marketing campaign really effective by spending some time thinking about your color scheme. Fortunately, Smart Postal Centers has a huge amount of experience working with our clients to pick the perfect colors for their marketing campaign.

The Psychology of Color

Color is powerful because it can change the mood of your consumers. For example, many people love blue. It is serene, and reminiscent of water and sky. A boat rental company might choose a blue logo, to remind its customers of a good day boating at the lake. Every time the customer sees their blue logo, it invokes a positive memory and they may continue to use the company's services. If appropriate marketing can positively change the state of mind of a customer, then this can deepen the bond with your brand. 

Common Colors Used in Marketing

Since the beginning of marketing, color has been used among marketers to distinguish different products and services. Think of the ways colors are used when decorating for baby showers versus the colors of decorations you would buy for a 40th birthday party. Obviously, these colors could be very different. Here are some meanings of commonly used colors in marketing:

• Red is eye-catching.  It is a warm color associated with love, energy, excitement, and intensity. Restaurants use red often because it raises the heart beat and can make people feel hungry.
• Orange is not as overpowering as red. Theme parks, toy companies, and entertainment products use orange because it suggests positive energy.
• Blue is calm and refreshing. People view it as pure and therefore mineral water, toothpaste, mouthwash, and deodorant is often times in blue packaging.
• Green gives a sense of harmony and balance. A lot of spas and health clubs use green to portray restoration and healthy living.
• Yellow is happy and friendly. Yellow is another warm color used frequently in children's products because it is bright and characterizes fun.

There is not a universal combination when choosing colors for your business, but certain colors will appeal to specific social groups,age groups, and genders. It is essential to know your audience and how they use your product. Pink would probably not sell motorcycles, just as black is probably not the first color choice to use for children's wear.  

Color Sets the Tone for Your Business

Certain colors signify sports teams, business logos, and consumer products. If you have an established business, your community probably recognizes your logo and most likely the color(s) associated with it. When producing marketing materials for print to represent your business, make sure they stand out. The colors should be vibrant and not faded. Full color digital printing can produce quality looking materials. If your marketing looks careless, customers may think that is how you run your business.  

Full Color Marketing Materials Available at Smart Postal Centers

Smart Postal Centers prints professional flyers, signs, banners, and other marketing materials for your business. Contact us at (573) 348-3100 for color printing at Lake of the Ozarks. Ask about our graphic design capabilities. We can produce graphics for any of our products. We want to showcase your business to maximize your profits!   

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 

Contact Us
www.SmartPostalCenters.com
Tim@SmartPostalCenters.com
4320 Osage Beach Parkway, Osage Beach, MO 65065
573-348-3100
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Creating Wall Art with Canvas

Artwork is a wonderful way to personalize your home, office or space you spend a lot of time in. Anyone can run to the local home goods store and buy a stock print or piece of home decor. Many of these pieces have been reproduced several times and you don't want to be stuck with the same wall hanging as your neighbor. Even if you have limited fine art resources, by using a quality printing company at Lake of the Ozarks, you can create your own masterpieces!

One attractive way to turn your memories and life's mantras into artwork is by using canvas. Listed below are several ways canvas can produce beautiful works of art:

Favorite Family Photos

Photos are considered irreplaceable treasures to most people. We take them at birthdays, marriages, graduations, holidays and other special occasions. Unfortunately, so many photos are left on cameras or computers, with not much second-thought. Why not turn these into museum-like art? Photos can be printed on canvas with the image wrapped around the edges, giving it a professional seamless look. Depending on your taste and decor, you may even want to print your photos in black and white.
  

Collage Wall

Making a collage with canvas prints can make an empty wall very appealing. This is a great way to showcase your favorite things. Groupings of photos can be hung by themselves or balanced with other treasured elements, such as family initials, various frames and other mementos.  Use your imagination and find items that are meaningful to you!

Layered Photo Canvas

If you don't have enough room to do a whole wall, try a layered photo canvas. By taking several varying sizes, you can layer them on top of each other to create one art piece.  A small 8 x 10" photo canvas can be positioned on top of a larger 18 x 36" one for instance. You can choose the sizes and number of photos that fit your project and it gives the artwork a lot of dimension. 

Word Art

Printing on canvas does not have to be limited to photos. Do you have a special quote or want to display your family name? You don't have to be a graphic artist. Even a basic word processing program will allow you to type your favorite saying to display in your space. Contact your Lake of the Ozarks canvas printing specialist for guidance with the types of files that we can accept for your artwork.

Canvas Printing at Lake of the Ozarks

  

Smart Postal Centers offers a variety of options for printing on canvas at Lake of the Ozarks. These make unique art pieces for your home or gifts for special occasions. Photographs of weddings, babies and family milestones make great personal artwork. For the artist, turn sketches and other artwork into three dimensional pieces. We have many standard sizes to choose from. For custom sizing, please contact us! Canvas pricing is highlighted below: 

   

• 28 x 36 - $80
• 18 x 36 - $64
• 16 x 18 - $42
• 16 x 16 - $38
• 12 x 18 - $30
• 12 x 16 - $30
• 12 x 12 - $25
•   8 x 10 - $22

Please give us a call at (573) 348-3100 to learn more about our canvas printing services and how we can turn your memories into artwork! In addition to canvas, we have many additional options for printing. We are your source for packing, shipping, and copying services at Lake of the Ozarks!

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 

Contact Us
www.SmartPostalCenters.com
Tim@SmartPostalCenters.com
4320 Osage Beach Parkway, Osage Beach, MO 65065
573-348-3100
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Choose Smart Postal Centers for ALL Your Packing & Shipping Needs

Going to the post office isn't very fun. That's the same thought that Tim had before he opened Smart Postal Centers. His idea was that a post office should offer more than just packing and shipping - they should cover all aspects that a business or individual would need and more. Whereas post offices are regulated and controlled, the best packing and shipping center at the Lake of the Ozarks has the ability to accept packages from several different delivery companies. Let's look at what makes Smart Postal Centers the best option when it comes to shipping and packing:

1. Authorized Carrier and Shipper for USPS, FedEx, Smart Freight and DHL

Smart Postal Centers has direct access to several different shipping avenues, giving you a wide range of shipping solutions. Having access to these different shipping methods allows Smart Postal Centers to send your package nearly anywhere in the world. Finding the carrier that gives you the right price for your shipping needs adds extra security and peace of mind. When you choose us, you know your package is in good hands!

2. Track Your Package Right from our Website

By utilizing Package Mapping, a carrier tracking service that tracks over 16 carriers worldwide, Smart Postal Centers can track your package even if you didn't send it through Smart Postal Centers. In order to better serve our customers, we're happy to offer package tracking on our website.

3. "Yes, We Can Do That For You"

The core belief of day to day operations at Smart Postal Centers is, "Yes, We Can Do That For You." If you need it done, Tim and his team will do their best to get it done the most efficient and professional way possible. From packing your items to using the right materials, like packing peanuts, foam, or even support braces, you can rest assured that a package shipped from Smart Postal Centers will arrive at its destination intact. 

Choose Smart Postal Centers for ALL Your Packing and Shipping Needs

With multiple shipping options and custom packing solutions, the Lake of the Ozarks' best shipping center can help you decide the best rate and time frame in which to send your package. We strive to be known for our reliability, responsiveness and innovative services. Stop by and speak with one of our expert team members about your shipping and packing needs. Our mission at Smart Postal Centers is to become the leading provider of packing, shipping, copying and printing services in the Lake of the Ozarks area.

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 

Contact Us
www.SmartPostalCenters.com
Tim@SmartPostalCenters.com
4320 Osage Beach Parkway, Osage Beach, MO 65065
573-348-3100
Follow us on:
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LinkedIn

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