Newsletters Can Be More Effective Than Ads
A newsletter can attract new customers if planned carefully and it looks professional. A Lake of the Ozarks printing company can help you achieve this. Consider the ways newsletters might be more effective than ads:
- Newsletters have four times the readership of traditional ads. (Source: Dartnell & Co.)
- A newsletter allows you to give more detail about specific products and services. This is important if you are trying to educate a consumer. An ad is limited to space and is surrounded by competing ads and articles.
- Newsletters can have a longer shelf life than an ad. You may receive a newsletter in the mail and save the article or share with someone else who may be interested. Ads are rarely kept.
Generate Sales Leads By Promoting Free Subscriptions to Your Newsletter
An easy way to generate free sales leads is to add a call of action to the bottom of your newsletter to encourage customers to get a free subscription of your newsletter by providing their contact information. Subscribers already have interest in your product or service and should make excellent qualified sales leads.
Maximizing Your Newsletter's Exposure Can Maximize Its Results
Printing a newsletter at the Lake of the Ozarks is an investment and takes time. If you are putting the effort in, you will want to get the maximum exposure from it. Here are some suggestions:
- Mail your newsletter to all former and current customers. Don't forget potential clients who may have requested information from you in the past, but haven't purchased yet.
- Give salespeople copies of the newsletter to hand out when they are out working with potential customers. Offering a free newsletter full of valuable information and tips can be a great conversation starter for salespeople who make cold calls.
- Send newsletters to all potential clients who may have interest in certain articles. If a restaurant is saving hundreds of dollars because of a new point-of-sale system your company offers, send a copy of the newsletter to all other restaurants in your area.
- Place a stack of newsletters at your place of business, available to customers when they visit. This may include your lobby, waiting room, retail store, or show room.
- Hand out your company's newsletter at trade shows and exhibition booths.
Smart Postal Centers Can Make Your Newsletters Stand Out
By planning and proper placement of your newsletters, you can increase sales leads and awareness of your products and services. Smart Postal Centers can help you manage all aspects of your company's newsletter, from graphics and sizing to printing and mailing. In next week's blog, we will go into further depth on the type of information to include in your newsletter to become an industry leader and to effectively generate more sales.
Smart Postal Centers - Here for all your packing, shipping, copying, and printing needs!
Contact Us
Tim@SmartPostalCenters.com
4320 Osage Beach Parkway, Osage Beach, MO 65065
573-348-3100
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