Your Company Newsletter - Part 2: Generating More Sales

In our last blog, we talked about why newsletters are effective in business. In part 2 of our series on newsletters, we will discuss how to generate more sales with your company's newsletter. By careful planning and organization, and having your local printing company at the Lake of the Ozarks create a professional looking newsletter, you can enhance your company's reputation as an industry leader. Smart Postal Centers can make your newsletter catch the attention of your customers. Here are some tips to help make your customer newsletter more effective at generating sales:

Choose Your Articles Carefully

Keep each article focused on your goal. Every article should be used to generate results. Try to avoid "space-filler" articles that have nothing to do with your company's area of expertise, including recipes or famous quotations. Some ideas to generate business are:

• Introduce a new product and its benefits to prompt sales.
• Profile one of your best customers, showing readers new ways to use your company’s products and services.
• Highlighting the impressive qualifications and accomplishments of key employees.
• Discuss a hot industry trend to draw in new readers who comprise your target market.

Offer Free Helpful Tips

To attract more readers and potential customers, feature articles that give free tips and helpful information related to your company's area of expertise. These tips can should be helpful to readers regardless if they do business with you. By offering "free tips" in your company's newsletter, you are demonstrating you are an industry expert concerned with helping out customers. 

Add Customer Testimonials

Customer testimonials can make a big impact on readers and be extremely persuasive to potential clients. Testimonials can be used in a few different ways. A very effective way is to feature a story on a very satisfied client. Interview the customer and quote the person as to how beneficial your product or service was to him or her. Include how helpful your employees were and if the customer would recommend your company to others. Another way to utilize customer testimonials is to dedicate a section in your newsletter where you can reprint complimentary customer letters that your company has received. If you would like to generate more customer testimonials, try sending out a feedback form to customers who purchase from you. Just be sure to ask if you can use their comments for promotional purposes. Some questions you might ask:

• How satisfied are you with the product you ordered?
• Please describe the level of customer service you received.
• How can we improve the product or service that you received?

Smart Postal Centers Will Print a Professional Newsletter For Your Company

Newsletters can be used to attract new customers, increase repeat business from existing clients, and improve customer communications. It is important to choose industry-focused articles and offer helpful information to gain more business. Your Lake of the Ozarks printer offers many options for paper stock, sizes, as well as mailing. Smart Postal Centers can create an eye-catching company newsletter to help you start generating more sales today! Contact us at (573) 348-3100 to get started.

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 

Contact Us

www.SmartPostalCenters.com

Tim@SmartPostalCenters.com

4320 Osage Beach Parkway, Osage Beach, MO 65065

573-348-3100

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