Friday, September 9, 2016

The Power of Color - Blue & Purple

Color has a huge impact on how people view a company's marketing material. Although social upbringing shapes a person's personal view on certain colors, overall, colors will have the same general effect on people. The colors you pick for your company's marketing materials are important, as you do not want to accidentally send the wrong messages. The best printing company at the Lake of the Ozarks can help make your marketing materials stand out from the competition with our high-quality printers. However, we want to make sure the underlining messages you send is correct. Smart Postal Centers takes a look at the meaning behind the color blue and purple.


The Meaning Of The Color Blue


Blue represents trust, honesty and loyalty. It also relates to one-to-one communication, especially with speaking the truth through verbal self-expression, such as public speaking. It represents wisdom,  intelligence and spiritual perspective. Blue is a popular color, as it is a favorite for many people. The meaning behind blue depends on the shade. Dark blue correlates with authority. Bright blue is linked to cleanliness, strength and coolness, as it represents the ocean. Light blue relates to peace and serenity, as it correlates with the sky. Although blue represents trust, loyalty and understanding, it also has become the symbol of depression, such as "feeling blue" or "singing the blues." 


Blue in Marketing


Because the color blue ranks high as a favorite color for most people, it is hard to go wrong using this in your marketing materials. However, if you use too much blue, your design may become cliche. Combining it with other colors gives the design creativity. It is best used for conservative corporate businesses trying to give the message of trust, honesty and dependability. Lighter turquoise pair well for businesses involved in cleanliness, such as cleaning products, water purification or mineral water. Although the color blue does well in many different business sectors, those involved in food should steer away from it, as it does not occur naturally in food, except for blueberries. 

The Meaning Of The Color Purple


Purple is a rarity in nature, so the expense of creating the color has left it with an association of wealth. In addition, purple is the most powerful wavelength of the rainbow. In fact, it is just a few steps away from x-rays and gamma rays, which may be the reason why it is often associated with the supernatural. Purple has dynamic associations. It often symbolizes magic, mystery, creativity, dignity and royalty.Light purples are more light-hearted symbolizing romance, while darker shades often are associated with intelligence and dignity. However, a person's age often has an impact on the way the color is viewed. Young people view it as a happy color, while adults symbolize it with a broader perspective.

Purple in Marketing


Purple is great for targeting women and children, however, many younger men are slowly being attracted to the color. Education can benefit from using medium shades of purple, as it inspires intellectual thoughts. Purple combined with gold portrays wealth and extravagance. This combination works well on packaging and printed materials. Because children are attracted to purple and other bright primary and secondary colors, they work well in marketing material targeting that age range. 

The Best Printing Company at the Lake of the Ozarks


If you need new marketing material for your company, contact Smart Postal Centers. We can print various marketing materials using our high-quality printers including business cards, posters, flyers, banner and other items. Lake of the Ozarks' best printing company can help you stand out from the competition. To learn more about our services, stop by our store in Osage Beach or visit our website at www.SmartPostalCenters.com

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Tim@SmartPostalCenters.com
4320 Osage Beach Parkway, Osage Beach, MO 65065
573-348-3100
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