Color has a strong influence on the consumer market. It is believed that different colors have an impact on how people view certain things like ads. Although culture, upbringing and other factors have an effect on these views, it is believed that certain colors will generally give all people the same feelings. Smart Postal Centers is looking at how these colors affect businesses, specifically in marketing. Continue reading to learn more about how the colors red and orange impact your business’ marketing efforts.
The Meaning of Red
Red is an extreme color. It’s often associated with love, adventure, danger and anger. Approximately 77 percent of flags around the world use the color red. Red is a powerful color and can stimulate emotions such as love, or even evoke revenge and anger. In Asia, red is considered the color of good luck and it is very popular in China. In East Asian stock markets, red is used to indicate a rise in stock prices. However, in the American stock markets, it indicates a drop in stock prices.
Red in Marketing
No matter how it is used in a design, a little goes a long way. In small doses, red can stimulate the body, and in some cases even raise blood pressure and heart rate. It is also known to stimulate appetite, which is why so many restaurants use it in their logos and marketing materials. However, it could also cause anxiety if it is used too much.
Positive Associations: Physical courage, strength, warmth, energy, survival, stimulation, masculinity and excitement.
Negative Associations: Defiance, aggression, visual impact, strain.
The Meaning of Orange
The color orange is a unique color. People either love it or hate it. It is also the only color whose name was taken from an object. Orange symbolizes energy, vitality, cheer, excitement, adventure, warmth and good health. However, it can be harsh and it may suggest a lack of intelligence and even bad taste. There are many different shades of orange. Some shades are more appealing than others. The darker oranges, such as terracotta, offer a sense of comfort, while lighter oranges, like salmon or melon, are more soothing and healthy.
Orange in Marketing
The color orange is perfect for suggesting adventure, fun and cheerfulness. Many people see orange as cheap – don’t worry, though, this isn’t a bad thing! They see orange as a good value. It will encourage sales. Orange stimulates appetite, just like red does. Because of its association with adventure, businesses in tourism should consider using the color orange in their advertising.
Positive Associations: Comfort, food, warmth, security, sensuality, passion, abundance, fun.
Negative Associations: Deprivation, frustration, frivolity, immaturity.
Print Your Business Materials at Smart Postal Centers
Having full-color advertisements for your business is important. If your business needs marketing materials printed, visit Smart Postal Centers. Lake of the Ozarks’ professional printing company can produce great marketing materials to help your company succeed. We can print anything from business cards to flyers, brochures and even menus. Visit us in Osage Beach or call us at 573-348-3100 today to see how we can help with your company’s marketing materials.
Smart Postal Centers - Here for all your packing, shipping, copying, and printing needs!
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Smart Postal Centers - Here for all your packing, shipping, copying, and printing needs!
Contact Us
Tim@SmartPostalCenters.com
4320 Osage Beach Parkway, Osage Beach, MO 65065
573-348-3100
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