Businesses are starting to move more towards digital advertising. While it is important for your business to be online, it is also important not to forget about traditional advertising. Flyers are one of the most widely used print marketing materials. They are a great way for a business to promote themselves while providing potential customers more information about their services. Lake of the Ozarks’ printing company has a few tips on how your business can effectively use this form of marketing:
Ways to Use Flyers:
- To promote a giveaway to potential customers
- To provide new customers with additional information about your business
- To provide more information to customers who request it
- To promote special sales/offers/discounts
- To promote an event for your business
Tips for an Effective Flyer
1. Keep It Clean
Do not try to highlight all of your services on one flyer. It will look cluttered and make it hard to read. Feature a few of your main services and give more details about them. If customers will need more information, direct them to your website, a phone number or an address. Use bullet points, text boxes or infographics to keep the information organized and easier to read.
2. Keep the Design Simple
Use your company’s color and logo. You want to make sure all of your marketing materials match. If possible, use full color. It will make the flyer stand out from others and make it look more professional. Do not use too many colors or fonts because people will not be able to focus on what the flyer is about. Keep it simple by using only 1 – 2 fonts.
3. Include Call to Action
A call to action is important to include in any marketing material. What do you want your customers to do after reading your flyer? If you have a website, be sure to include it and tell them to visit it for more information about your services. If you want them to call you, be sure your phone number is easy to find. If you have a store front that you want them to visit, don’t forget to include the address and if you have room, add a map. It is best to have all of this information in an easy-to-find location, like the bottom of the flyer. Don’t make them hunt down this important information.
4. Use Customer Testimonials
Give your business some credibility by including testimonials that relate to the product or service you are advertising. If you do decide to include reviews, make sure they are written clearly and professionally.
5. Proofread Your Work
It is always a good idea to look at your work several times before sending it to the printer. If possible, have someone else proofread it as well. The more eyes that are on it, the less likely there will be a mistake. A misspelled word or wrong information on the flyer could discredit your company.
Get Your Marketing Materials Printed at Smart Postal Centers
The best printing company at the Lake of the Ozarks can produce great marketing materials for all your business’ needs. We offer beautiful full-color printing options that can create a variety of different items your company may need including business cards, flyers, brochures, postcards, and more! Stop by our Osage Beach location or visit our website to see how Smart Postal Centers can help with your business’ printing needs.
Smart Postal Centers - Here for all your packing, shipping, copying, and printing needs!
Contact Us
Smart Postal Centers - Here for all your packing, shipping, copying, and printing needs!
Contact Us
Tim@SmartPostalCenters.com
4320 Osage Beach Parkway, Osage Beach, MO 65065
573-348-3100
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