Although the way people view color depends on personal experiences, it is believed that overall people of the same culture still have a universal agreement on the meaning of certain colors. Knowing how these colors affect your consumers is an important aspect of creating a strong ad campaign. The best printing company at the Lake of the Ozarks is taking a look at how certain colors can affect your marketing material. We continue our Power of Color series with two more fun summer colors you can use in advertising for your business.
The Meaning of Yellow
In many cultures, the color yellow represents sunshine, happiness and warmth. However, it is also associated with warning and caution, as it’s the color of traffic lights and signs. Yellow captures our attention more than any other color. Yellow is the perfect color for education, as it stimulates the left side of the brain. The left brain performs tasks that have to do with logic, so the color yellow promotes wisdom and academic proficiency. On the other hand, the color yellow also helps the right side of the brain, as it inspires original thinking and creative ideas. It also helps you focus, study and recall information. Yellow is thought to help with decision making as it relates to mental clarity.
Yellow in Marketing
Yellow is best used to highlight other colors, as too much yellow can cause anxiety for some people. Avoid using this color if you are trying to send a message of stability. Yellow is a good color to promote children’s products, especially when combined with other bright colors, as it is stimulating to their mind and creativity. Yellow is also a great color to promote leisure products, particularly playful and fun activities. In addition, yellow is often used with fast food restaurants to encourage people to eat a lot quickly. Because yellow captures our attention, it is a good idea to incorporate it in the promotion of point of sale purchases. Yellow is the only color that doesn’t react well with black. When mixed, the two colors create a yellow-green color.
Positive Associations: Cheerful, happy, playful, fun, uplifting, logical, confidence, creativity and originality.
Negative Associations: Critical, judgmental, impatient, cowardly, egotistical, non-emotional and pessimistic.
The Meaning of Green
Green is a unique color with lots of different meanings. Its main association is with ecology, the environment and nature. Green has signified growth, rebirth and fertility since the beginning of time. In Muslim countries, it is a holy color and in Ireland, it is a lucky color. In fact, green is a lucky color in most Western cultures. However, green race cars are considered unlucky. Green relates to balance and harmony of mind, body and emotions. Like yellow, it also helps in decision making by helping up see all sides clearly. Darker greens often relate to money, wealth and prestige, while lighter greens relate to growth and freshness.
Green in Marketing
Green should be used for anything relating to health and healing. It is also the color that promotes natural, safe and organic products. A good color to use to promote something new would be green. Dark green is a good color for financial businesses. There are more shades of green than any other color. They range from yellow-greens, such as lime, to greens with a blue hue, such as emerald. Aqua and turquoise are half blue and half green.
Positive Association: Growth, renewal, reliability, tactful, calm, natural, practical, sympathetic, generous and adaptable.
Negative Association: Envious, selfish, inconsiderate, possessive, materialistic and greedy.
Have Smart Postal Centers Print Your Marketing Material
Knowing how these colors affect your consumers can help you create strong and effective advertisements. Make your advertisements stand out by using a professional printing company at the Lake of the Ozarks. Smart Postal Centers can print all your marketing materials from business cards to banners. Visit us today in Osage Beach or give us a call at 573-348-3100 to learn more about our services.
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