Thursday, April 28, 2016

Smart Postal Centers is An All-In-One Solution for Busy People

Smart Postal Centers is an all-in-one solution for busy people for packing, shipping, and printing at the Lake of the Ozarks. We focus on saving you time and money by ensuring you get the right products and services at an affordable price - in one convenient place! Below we highlight some services we offer for your business and personal needs:


Shipping


Smart Postal has a wide range of shipping solutions. We have direct access to FedEx, DHL, SmartFreight, and the the United States Postal Service. We can ship large freight and have options for shipping all over the world. Shipping internationally can be complicated, as every country has a different set of rules and regulations and we can make your shipment seamless and error-free.  In addition, once your package ships out, you can track it directly from our website, and find out where it is at!

Packaging Supplies 


Not only will we make sure your packages arrive on-time when you ship with us, we make sure your items make it through carrier handling safely. We offer strong cartons, boxes, bubble wrap, packing peanuts, foam, tape and support braces, if needed.  We will pack them for you with meticulous care and get them to their destination in one piece.


Mail Box Rental


We offer private mail box rental right from our convenient Osage Beach location. Small office and home office business owners have used private mailboxes for many years to help manage their businesses. Others use them for safety, security, and convenience. Here are some of the reasons receiving mail at a location outside of your home has become a popular option:

  • Identity thieves can remove personal information about you right from your mailbox
  • UPS, FedEx, DHL, and the United States Postal Service often leave packages on your porch or doorstep, making it easy for them to be stolen
  • When traveling you have a safe place for your packages and mail, and do not have to worry about stopping mail service
  • There is always someone to sign for an important letter or package
  • When running a business from your home, you may not want your clients to know your residential address

Printing 


Shipping and mailbox rentals are just a few ways Smart Postal Centers can make your life easier. In addition to our shipping, packing, and mailbox services, we offer full color printing. We are a one-stop shop for dozens of products that make your business stand out, including business cards, letterhead, signs, banners, and more.


Let Smart Postal Centers Be Your All-In-One Solution


Smart Postal Centers knows your time is valuable and we have experience in delivery options and shipping regulations. We want to make it easy and convenient for you by offering you an all-in-one solution. For printing and shipping at the Lake of the Ozarks, you can trust the team at Smart Postal Centers.

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 


Contact Us
Tim@SmartPostalCenters.com
4320 Osage Beach Parkway, Osage Beach, MO 65065
573-348-3100


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Thursday, April 21, 2016

Promote Your Event With High Quality Promotional Materials

Putting on a major event takes considerable time and resources. If you work for an organization or are a member of a club or charity, you are familiar with the number of promotional materials if takes to put on a successful event. By getting all of your marketing materials created in one place, you can save time and money. Smart Postal Centers is your one-stop shop for event printing at the Lake of the Ozarks. Below are some of the products we offer to put together a memorable event:

Event or Raffle Tickets


Event tickets should be thought of well in advance of your event. You can print in color on both sides and choose a size that is right for your function We can print numbered tickets if needed and create a custom design to coordinate with your event.  Are you thinking about offering a giveaway at your event? Raffle tickets can help raise more money. People are willing to donate more when they have a chance to win a prize. Tickets can be printed with a barcode, serial number, or perforated to make ticket distribution easier. 

Invitations


A printed invitation sets expectations for your function and can create a positive word-of-mouth as the date approaches. By having an eye-catching invitation, you can build excitement and make guests anticipate your event. You can boost attendance at any number of celebrations and events through printed invitations, including:

  • Weddings
  • Trade shows
  • Retreats
  • Association gatherings
  • Corporate events
  • Business functions
  • Multi-day events
  • Job fairs
  • Conferences 

Event Flyers and Brochures


High quality color flyers and brochures can get people interested in attending your function through colorful images and interesting text. The options are endless when it comes to flyers and brochures. There are many sizes and paper stocks to choose from. Depending on your budget limitations, space needs, and detailed messaging, Smart Postal Centers' graphic designers in Osage Beach can create the right flyer or brochure for your promotions.   

Event Badges and Name Tags


There are several options when it comes to event identification. We can print them vertical or horizontal to fit standard plastic holders with clips or lanyards. If you need separate VIP passes or are holding a ticketed event for several days, they can be differentiated however you choose. 

Get a Big Event Turnout with Smart Postal Centers 


Smart Postal Centers prides itself on our quality printing and know putting on a major event takes time and effort. Whether you need tickets, invitations, flyers, badges, or all of them, we can create a remarkable package to make sure your event or celebration is a hit! Contact us at (573) 348-3100 to get started.

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 


Contact Us
Tim@SmartPostalCenters.com
4320 Osage Beach Parkway, Osage Beach, MO 65065
573-348-3100







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Monday, April 11, 2016

6 Valid Reasons Why Direct Mail Still Works in Advertising

Some companies may believe that direct mail is a thing of the past, but it is certainly not. Today, many multi-channel marketers get caught up in the latest advertising trends. That does not mean you should ignore tried and true marketing tactics, such as direct mail. By analyzing your customers wisely, and having a Lake of the Ozarks printing company create a quality direct mail piece, you can have a successful marketing campaign using direct mail. Smart Postal Centers lists 6 valid reasons why direct mail still works in advertising:

It's In Your Face


A graphic designer at the Lake of the Ozarks can create a marketing piece to stand out in a stuffed mailbox. This may not be the case in an over-crowded inbox. Consumers have been trained not to open e-mails from unknown senders. With an increase in the number of e-mails people receive these days, they can easily overlook your important message. Plus direct mail won't accidentally get caught in a spam filter.

It's Tangible


There is something to be said for appealing to the senses. A piece of direct mail delivers a tactile sensation that online activity can't.  You can hold it in your hands, view the message on the printed page, and sometimes you may even be able to smell it! The potential customer may not be ready to purchase your product or service today, but they will have a physical reminder to keep for a later time.

It's Targeted


Direct mail can easily be marketed to those most likely to respond. You can take advantage of print by tailoring a specific message to appeal to customers or prospects. The more targeted the message, the better the response. If you are not customizing your message for your intended audience, you may be creating "junk mail" that goes unnoticed.

It's Diverse


While the cost of some direct mail continues to rise, such as catalogs, because of postal rate increases, there is an abundance of other format options. By getting creative with format and function, a postcard, self-mailer, or three-dimensional package can have just as much impact as a catalog. Explore all the direct mail formats available to you with your printer at the Lake of the Ozarks. They can work with their design team to find an innovative and effective format. The more remarkable the format, the more it will stick out in the mail.


It's Measurable


The fact that direct mail allows you to track and measure business makes it a vital marketing channel. By tracking source codes on your direct mail, you can gauge the mailing's success and analyze the overall results. Discount coupons are a familiar way companies use direct mail to track their business.

It's Integrated


Direct mail shouldn't be your only marketing strategy. It should compliment your other marketing channels. You can integrate your web presence with direct mail. Try sending out a postcard to get people to log on to your website to accept a promotion or view your other products and services.



Smart Postal Centers Can Design and Print Your Direct Mail 



The bottom line is direct mail is still a popular marketing strategy. There are various options when it comes to creating effective direct mail. When you are ready to send out a winning marketing piece, let Smart Postal Centers guide you with colors and format options that work for your business!

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 


Contact Us
Tim@SmartPostalCenters.com
4320 Osage Beach Parkway, Osage Beach, MO 65065
573-348-3100





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Friday, April 8, 2016

Effectively Promote Your Business With Rack Cards

Rack cards are a high-impact way to market your business. They feature the company's most important information, along with high quality graphics in a small convenient marketing piece. Coupons, maps, menus and tourism information are typically found on rack cards. If you think rack cards are a fit for your business, a printing company at the Lake of the Ozarks can produce them in small or large quantities, with relatively quick turnaround. Smart Postal Centers can create a visually appealing rack card to handout at tradeshows or to stand out in a rack card display. Below we answer some common questions about this popular method of advertising:

What Exactly is a Rack Card?


A rack card is a cost-effective marketing piece that is generally printed in full color on one or both sides on heavy cardstock. The standardized size of a rack card is 4" x 9" or 3.5" x 8.5". This allows them to fit in a display rack or counter-top holder specifically designed for rack cards. Also, the marketing piece fits well into a #10 business envelope, thus serving as a mailer insert.

What Types of Businesses Use Rack Cards? 


Rack cards can be used by nearly any business. They are displayed frequently at convenience stores, hotels, restaurants, visitor centers, rest areas and other areas that have significant foot traffic. They are popular for lobbies, showrooms, tradeshows, and point of purchase (POS) marketing. Rack cards have become widely used in tourism. You have likely seen large display cases that hold colorful rack cards.

How Do Rack Cards Appeal to Customers?


In most cases, rack cards are supposed to attract foot traffic, so the marketing message should target people as they walk by or are standing next to a display. Rack card display cases are strategically placed in areas with a lot of visitors. It is important to make your rack cards stand out and to have a call of action, so that the potential customer will ultimately visit your place of business. Hence, they should be designed to hold a future customer's attention. This is accomplished through a creative use of colors and graphics, and brief but convincing text. In addition, rack cards can be gloss-coated to maximize the vibrancy of the ink colors and to add to the durability of the marketing piece.

What Can Be Printed on a Rack Card?


Rack cards are very durable in construction and can be printed with any content or layout. Although, most rack cards are printed with vertical orientation to fit in a display rack or counter-top holder. Anything to help build awareness or boost sales can be printed on the back or front, including promotional offers, upcoming events, information about products or services, discount coupons, contact information, directions, maps, QR codes, etc.

Smart Postal Centers Will Print Rack Cards for Your Business or Organization


Smart Postal Centers is your exclusive rack card printer at the Lake of the Ozarks. We can create professionally designed rack cards for your business or organization. Rack cards are an affordable and easy way to promote your business. Contact us at (573) 348-3100 to find out how we can effectively market your business with rack cards!



Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 


Contact Us
Tim@SmartPostalCenters.com
4320 Osage Beach Parkway, Osage Beach, MO 65065
573-348-3100
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Friday, April 1, 2016

Use Custom Window Graphics to Promote Your Business!

Many times consumers only have a few seconds to drive by your place of business, especially if you are located on a busy highway. By stating the name of your business and sharing your message on the outside of your business's doors or windows, you can quickly attract new customers. If you are located in a strip mall, having your business name, logo and tagline prominently on your storefront will let people know who you are. A printing company at the Lake of the Ozarks can create custom window decals to set your business apart from the rest. Smart Postal Centers can transform your logo into vinyl decals to create a colorful window display.  If you have an idea for an upcoming product promotion, our design team can create custom graphics. Here are some other advantages to using window decals to promote your business:

Affordable Marketing


If you are just starting out and do not have a whole lot of money to spend on signage, custom window graphics are a great alternative. Window decals can be used for temporary or permanent use. If you change out your advertising frequently, it is more cost-effective to utilize window decals. You can also take advantage of a large amount of window space without having to break the bank.  


Ease of Installation


Most vinyl window graphics are simple enough to apply yourself. They do not require heavy equipment to install them or come with hefty labor charges. Of course if you do decide to do the installation yourself, be sure the surface that you are applying the vinyl to is clean and dry. Then carefully apply the decal before you smoothly press on to get out any wrinkles or bubbles.

Easy Maintenance


Many window decals can be applied to the inside of your storefront. They should not get as dirty as they would being exposed to the outside elements. You may have to gently wipe them off with dust, but other than that maintaining them is easy. Fortunately, they do not require constant upkeep while you are busy trying to run your company.

Smart Postal Centers Can Print Your Custom Window Graphics


Custom window decals can provide a great alternative to traditional signs or can be combined with other signs to create maximum exposure. Either way working with a sign company at the Lake of the Ozarks will ensure you end up with the best window decals for your company's needs. Smart Postal Centers has many options for signs and window decals, whether you want to display the name of your business, hours of operation, or both!






Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 


Contact Us
Tim@SmartPostalCenters.com
4320 Osage Beach Parkway, Osage Beach, MO 65065
573-348-3100
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Location: Osage Beach, MO, USA
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