Finding The Right Binding For Your Project

There are a lot of factors that go into the type of binding you use for a project including the function of the documents, the number of pages and your printing budget. At the best printing company at the Lake of the Ozarks, we offer several different types of binding. To help you decide which one would be best for your project, Smart Postal Centers gives you a quick rundown on the different types of binding available at our shop:

Spiral Bound

Spiral binding is a flexible binding that can hold anywhere from 16 – 275 pages. It utilizes smooth, round plastic coil to hold the pages together. The design allows your papers to lay flat when opened and can be turned all the way around to the back if desired. The coil is threaded through punched holes and the ends are crimped to prevent the binding from slipping off. Spiral bound is often used for projects that are going to be used often such as booklets or catalogs. Cookbooks and manuals are also items that generally use spiral binding.

Comb Bound

Comb binding can hold 2 – 250 pages. This is great for projects that need to lay flat when open. It uses rectangular holes punched through the document, and the plastic comb rings are then threaded through holes. The edges of the pages on the spine are covered by the plastic comb. The plastic binding can be opened to insert or remove document pages. The plastic spine can often be customized with either the company name or the document name. It is often used for customized scrapbooks and school projects.

Wire Bound

Wire binding can hold 16 – 275 pages. It is similar to spiral bound but instead of using plastic, it is bound with metal. It can also lay flat when opened and be turned all the way around if needed. Wire binding gives your project a much more professional look, so it is often used for formal presentations. Wire binding is often used for projects that need to be mailed as it is flexible and durable.

What is the difference between spiral and wire bound?

Wire and spiral bound are very similar binding methods. However, the difference between the two is the material used to bind the documents together. Spiral binding uses plastic coil while wire binding uses metal. A good method to determining if your project needs spiral or wire binding is to ask yourself if your project is for formal use or everyday use.

Let Smart Postal Centers Bind Your Next Project!

If you have a project that you need to bind, come to Lake of the Ozarks’ best printing company. The right binding is an important part of finishing your project. You worked hard on your project, so make sure it looks its best with the right binding. We can help you with all your project needs – we can print, copy and bind! Visit our website or stop by our store in Osage Beach to learn more about our printing and copying services.

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 

Contact Us

www.SmartPostalCenters.com

Tim@SmartPostalCenters.com

4320 Osage Beach Parkway, Osage Beach, MO 65065

573-348-3100

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5 Tips for Creating an Effective Flyer

Businesses are starting to move more towards digital advertising. While it is important for your business to be online, it is also important not to forget about traditional advertising. Flyers are one of the most widely used print marketing materials. They are a great way for a business to promote themselves while providing potential customers more information about their services. Lake of the Ozarks’ printing company has a few tips on how your business can effectively use this form of marketing:

Ways to Use Flyers:

• To promote a giveaway to potential customers
• To provide new customers with additional information about your business
• To provide more information to customers who request it
• To promote special sales/offers/discounts
• To promote an event for your business

Tips for an Effective Flyer

1. Keep It Clean

Do not try to highlight all of your services on one flyer. It will look cluttered and make it hard to read. Feature a few of your main services and give more details about them. If customers will need more information, direct them to your website, a phone number or an address. Use bullet points, text boxes or infographics to keep the information organized and easier to read.

2. Keep the Design Simple

Use your company’s color and logo. You want to make sure all of your marketing materials match. If possible, use full color. It will make the flyer stand out from others and make it look more professional. Do not use too many colors or fonts because people will not be able to focus on what the flyer is about. Keep it simple by using only 1 – 2 fonts.

3. Include Call to Action

A call to action is important to include in any marketing material. What do you want your customers to do after reading your flyer? If you have a website, be sure to include it and tell them to visit it for more information about your services. If you want them to call you, be sure your phone number is easy to find. If you have a store front that you want them to visit, don’t forget to include the address and if you have room, add a map. It is best to have all of this information in an easy-to-find location, like the bottom of the flyer. Don’t make them hunt down this important information.

4. Use Customer Testimonials

Give your business some credibility by including testimonials that relate to the product or service you are advertising. If you do decide to include reviews, make sure they are written clearly and professionally.

5. Proofread Your Work

It is always a good idea to look at your work several times before sending it to the printer. If possible, have someone else proofread it as well. The more eyes that are on it, the less likely there will be a mistake. A misspelled word or wrong information on the flyer could discredit your company.

Get Your Marketing Materials Printed at Smart Postal Centers

The best printing company at the Lake of the Ozarks can produce great marketing materials for all your business’ needs. We offer beautiful full-color printing options that can create a variety of different items your company may need including business cards, flyers, brochures, postcards, and more! Stop by our Osage Beach location or visit our website to see how Smart Postal Centers can help with your business’ printing needs. 

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 

Contact Us

www.SmartPostalCenters.com

Tim@SmartPostalCenters.com

4320 Osage Beach Parkway, Osage Beach, MO 65065

573-348-3100

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The Power of Color: Red & Orange

Color has a strong influence on the consumer market. It is believed that different colors have an impact on how people view certain things like ads. Although culture, upbringing and other factors have an effect on these views, it is believed that certain colors will generally give all people the same feelings. Smart Postal Centers is looking at how these colors affect businesses, specifically in marketing. Continue reading to learn more about how the colors red and orange impact your business’ marketing efforts.

The Meaning of Red

Red is an extreme color. It’s often associated with love, adventure, danger and anger. Approximately 77 percent of flags around the world use the color red. Red is a powerful color and can stimulate emotions such as love, or even evoke revenge and anger. In Asia, red is considered the color of good luck and it is very popular in China. In East Asian stock markets, red is used to indicate a rise in stock prices. However, in the American stock markets, it indicates a drop in stock prices.

Red in Marketing

No matter how it is used in a design, a little goes a long way. In small doses, red can stimulate the body, and in some cases even raise blood pressure and heart rate. It is also known to stimulate appetite, which is why so many restaurants use it in their logos and marketing materials. However, it could also cause anxiety if it is used too much.

Positive Associations: Physical courage, strength, warmth, energy, survival, stimulation, masculinity and excitement.

Negative Associations: Defiance, aggression, visual impact, strain.

The Meaning of Orange

The color orange is a unique color. People either love it or hate it. It is also the only color whose name was taken from an object. Orange symbolizes energy, vitality, cheer, excitement, adventure, warmth and good health. However, it can be harsh and it may suggest a lack of intelligence and even bad taste. There are many different shades of orange. Some shades are more appealing than others. The darker oranges, such as terracotta, offer a sense of comfort, while lighter oranges, like salmon or melon, are more soothing and healthy.

Orange in Marketing

The color orange is perfect for suggesting adventure, fun and cheerfulness. Many people see orange as cheap – don’t worry, though, this isn’t a bad thing! They see orange as a good value. It will encourage sales. Orange stimulates appetite, just like red does. Because of its association with adventure, businesses in tourism should consider using the color orange in their advertising.

Positive Associations: Comfort, food, warmth, security, sensuality, passion, abundance, fun.

Negative Associations: Deprivation, frustration, frivolity, immaturity.

Print Your Business Materials at Smart Postal Centers

Having full-color advertisements for your business is important. If your business needs marketing materials printed, visit Smart Postal Centers. Lake of the Ozarks’ professional printing company can produce great marketing materials to help your company succeed. We can print anything from business cards to flyers, brochures and even menus. Visit us in Osage Beach or call us at 573-348-3100 today to see how we can help with your company’s marketing materials.

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 

Contact Us

www.SmartPostalCenters.com

Tim@SmartPostalCenters.com

4320 Osage Beach Parkway, Osage Beach, MO 65065

573-348-3100

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How Can Smart Postal Centers Help Your Business

Smart Postal Centers offers a variety of services to help businesses succeed. We not only ship packages, we can also create custom banners, signs and graphics for your Lake of the Ozarks business. We know your time is valuable, which is why we turn around custom orders fast, and we even offer delivery services. Read on to learn more about how Smart Postal Centers can help your business:

Pack and Ship

Our Lake of the Ozarks shipping company has direct access to FedEx, DHL, Smart Freight and USPS, which will assure you your package will arrive safely and on-time. Expert service, meticulous care and quality packaging materials are standard at our Osage Beach location. We also create custom boxes for those unusually shaped items. You will not have to worry about a thing when you use our Lake of the Ozarks shipping services.

Copy and Printing

Our hi tech copy center can produce a number of different items for you, in full color as well as black and white. From blue prints to booklets, we can help with all your printing needs. Our machines can also bind, laminate, staple and collate. Our printers can produce great marketing materials for your business, including business cards, letterheads, postcards, flyers, brochures and more!

Banners

Banners are a great way to advertise your business, event or anything in between. We create banners of all types. Whether you need a one or two sided banner, we’ve got you covered. Indoor or outdoor? No problem! Need a stand or do you need it to retract? We can do both! All banners are printed in full color with state-of-the-art wide format digital printing.

Signs

We make signs of all kinds! Yard signs, real estate signs, property signs, parking signs and even Ameren UE dock address signs. If you need it, we can make it! With state-of-the-art wide format digital printing, we can create your custom sign with fast turn-around. We also offer delivery service.

Graphics

There are many different ways to use custom graphics at the Lake of the Ozarks. From window, wall and floor graphics to trade show graphics, we can do it all. We also offer custom mounting and framing, as well as wrapped canvas. Window, wall and floor graphics are a great way to advertise your business in a unique way. Our designers can produce graphics for any of our products.

Advertise for Your Business with Smart Postal Centers

Smart Postal Centers serves Lake of the Ozarks for everything related to packing and shipping, copying and print as well as custom signs, banners and graphics. You can trust the team at Smart Postal Centers for all your business advertising needs. Visit us today to see how your business can benefit from our services. 

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 

Contact Us

www.SmartPostalCenters.com

Tim@SmartPostalCenters.com

4320 Osage Beach Parkway, Osage Beach, MO 65065

573-348-3100

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LinkedIn

Google+