4 Reasons Why Business Cards Are Still Effective

In today's times, everything seems to be switching to digital, such as emails. While this can be an advantage, there are some items that need to remain in print like business cards. There are many different advantages that come with having a professional business card. At Lake of the Ozarks' best printing company, we can create business cards for your business that can make you stand out from the competition. Business cards are a great tool to use while networking. While this may seem like an "old school" technique, business cards work, and here are a few reasons why they are still relevant. 

1. They're Personal

While inserting someone's contact information directly into your phone while you're with them may seem like a time saver, it gives you no interaction with them. One part of networking is making a genuine connection. Yes, digital contact information is easy and convenient, but handing someone your business card gives you time to actually talk to them. In addition, if you exchange business cards, you can write on the business card to give yourself reminders on where you met them and what you talked about, which makes contacting them later a little easier. 

2. They're Effective

While modern day advertising, such as email marketing, social media and paid advertising, are all great ways to get your business' name out there, nothing beats an in-person meeting. You could run into a potential lead anywhere and anytime - happy hour, trade shows, airport, so it is important to be prepared i.e. have a business card. It is always a good idea to have a few business cards in your wallet, purse, pocket or laptop bag. 

3. It Makes A Great First Impression

A business card is a lot more than exchanging your contact information. It is a person's first impression of your business, and you want it to be memorable. If you are potentially doing business with someone, you want them to have a certain image of you and your business. Do you want them to think that you are professional, reliable and organized? If you have an effective business card that is made right, it can pass on that message. 

4. It Makes You Prepared

A potential lead could happen anywhere, so you want to be prepared. If you are doing business someone, do you want them to write their name and number on a napkin, or do you want them to hand you a professional business card? Being prepared is important, especially when it comes to business interactions. 

Have Your Business Cards Printed By Smart Postal Centers

Having a professional business card is an important part of running your business. You want to make sure that you are prepared for meeting potential leads. The best printing company at the Lake of the Ozarks can make sure that your business cards look and feel professional by printing them on high-quality material. If you are needing new business cards for your company, give Smart Postal Centers a call at 573-348-3100, or stop by our store in Osage Beach. 

Smart Postal Centers - Here for all your packing, shipping, copying and printing needs!

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www.SmartPostalCenters.com

Tim@SmartPostalCenters.com

4320 Osage Beach Parkway, Osage Beach, MO 65065

573-348-3100

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Smart Postal Centers - Your One Stop Shop

With competitive products and a variety of services including packing and shipping, custom signs and banners and copying and printing services at the Lake of the Ozarks, Smart Postal Centers is your one stop shop. We have everything you need to effectively run your business, from professional prints for your marketing to shipping services.  Here is a glimpse at what the best packing, shipping, copying and printing company at the Lake of the Ozarks offers:

Packing & Shipping

Smart Postal Centers is an approved shipper for the US Postal Service, DHL authorized shipping center as well as a FedEx authorized ship center at the Lake of the Ozarks. We use most major carriers, which means you have more shipping options on rates and times. We provide expert service, meticulous care and quality packing materials to make sure your package arrives safely and on time. 

Copy & Print

Our hi-tech copy center at the Lake of the Ozarks can produce a variety of different materials for your business. Whether you are looking for traditional black and white copies, vibrate color copies or even blueprints, we can create it for you. Our machines can also collate, bind, staple, or fold your projects. In addition to copying, we offer lots of different full colors printing options to ensure your business is advertised properly. From business cards, brochures and flyers to table tents, menus and calendars, we can make sure your printing needs are met. 

Banners

Our wide format digital printing services can produce high-quality custom banners. If you need a beautiful banner for your next event, we can produce it. We can create retractable banners, hanging banners and more. Our banners are great for indoor or outdoor use, which makes them perfect for diverse marketing. A beautiful, full-color, custom banner will be sure to capture the eyes of your target audience. 

Signs

In addition to custom banners, our printing services at the Lake of the Ozarks also includes a variety of different custom signs. From yard signs and real estate signs to dock address signs, property signs and parking signs, we can create a sign that meets your needs. 

Custom Graphics

If you need to create a graphic, our designers can help you produce it. Custom graphics are a great way to make your business stand out from the competition. We can also design a variety of  different products including window, wall and floor graphics, trade show graphics, custom mounting and framing, boat names and numbers, and wrapped canvas. 

Smart Postal Centers - The One Stop Shop For Your Business

Smart Postal Centers is more than just a shipping company at the Lake of the Ozarks. We can help your business in a variety of different ways, from producing high quality print materials to creating custom graphics. If you are in a hurry, we offer fast turn around on custom products as well as delivery services. To learn more about what we offer the Lake of the Ozarks community, visit our website at www,SmartPostalCenters.com or stop by our store Osage Beach. 

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 

Contact Us

www.SmartPostalCenters.com

Tim@SmartPostalCenters.com

4320 Osage Beach Parkway, Osage Beach, MO 65065

573-348-3100

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The Best Banners For Your Business

Banners are a great way to make your business stand out from the competition. They can effectively promote your services to a wide range of people. Use banners to promote events, advertise your business, highlight a presentation or as a backdrop at a trade show. You can enhance your business' visual appeal and draw attention to your business when you have a banner created by the best printing company at the Lake of the Ozarks. Smart Postal Centers has several ways to use banners to highlight your business:

Retractable Banners

Retractable banners are the most common type of banner. They are perfect for tradeshows as they are portable and easy to carry. When setting up, they retract from the base to the top of the stand. When not in use, the banner rolls up inside, which makes the banner portable. Most importantly, it is safe from damage. Use these types of banners for trade shows, presentations, advertisements and more! If you prefer a permanent stand, we can do that as well. 

Floating Banners

Not all banners are fixed on a stand. These types of banners are most used with corporations and schools. A well-hung banner can capture the attention of many people and welcome them to an event, or show off awards that have been won. Transform an often forgotten space into an appealing advertising area. These types of banners can even be hung on a table, which can direct guests to the sign-in area or your booth at a business expo. 

The Many Uses of Banners

Banners are perfect for capturing the attention of a large number of people. Fuse multiple banners together to create an eye-catching backdrop for your trade show booth. Broadcast your company slogan on a floating banner that is hung at a sporting event. Make your table pop with your company logo and information at a business expo. Advertise your sale with a retractable banner in front of your store to get customers into your store. The opportunities are endless with a custom banner from Lake of the Ozarks' best printing company. 

High-Quality Banners

Smart Postal Centers offers fast turn around on all customer order with delivery service available. Our printing services at the Lake of the Ozarks utilizes the very latest in printing technology and state-of-the-art wide format digital printing. We use the best printers on the market to create beautiful, custom banners. Our wide format printer is 54 inches wide and can print any length banner. 

Let Smart Postal Centers Create the Perfect banner for Your Business

The best printing company at the Lake of the Ozarks can create many different types of banners, including one or two-sided full-color banners, indoor/outdoor banners and retractable banners. If you have a unique project in mind, contact us at 573-348-2100, and we will see if we can help. For all your banner designs needs, contact Smart Postal Centers.

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 

Contact Us

www.SmartPostalCenters.com

Tim@SmartPostalCenters.com

4320 Osage Beach Parkway, Osage Beach, MO 65065

573-348-3100

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The Power of Color - Yellow & Green

Although the way people view color depends on personal experiences, it is believed that overall people of the same culture still have a universal agreement on the meaning of certain colors. Knowing how these colors affect your consumers is an important aspect of creating a strong ad campaign. The best printing company at the Lake of the Ozarks is taking a look at how certain colors can affect your marketing material. We continue our Power of Color series with two more fun summer colors you can use in advertising for your business.

The Meaning of Yellow

In many cultures, the color yellow represents sunshine, happiness and warmth. However, it is also associated with warning and caution, as it’s the color of traffic lights and signs. Yellow captures our attention more than any other color. Yellow is the perfect color for education, as it stimulates the left side of the brain. The left brain performs tasks that have to do with logic, so the color yellow promotes wisdom and academic proficiency. On the other hand, the color yellow also helps the right side of the brain, as it inspires original thinking and creative ideas. It also helps you focus, study and recall information. Yellow is thought to help with decision making as it relates to mental clarity.

Yellow in Marketing

Yellow is best used to highlight other colors, as too much yellow can cause anxiety for some people. Avoid using this color if you are trying to send a message of stability. Yellow is a good color to promote children’s products, especially when combined with other bright colors, as it is stimulating to their mind and creativity. Yellow is also a great color to promote leisure products, particularly playful and fun activities. In addition, yellow is often used with fast food restaurants to encourage people to eat a lot quickly. Because yellow captures our attention, it is a good idea to incorporate it in the promotion of point of sale purchases. Yellow is the only color that doesn’t react well with black. When mixed, the two colors create a yellow-green color.

Positive Associations: Cheerful, happy, playful, fun, uplifting, logical, confidence, creativity and originality.

Negative Associations: Critical, judgmental, impatient, cowardly, egotistical, non-emotional and pessimistic.

The Meaning of Green

Green is a unique color with lots of different meanings. Its main association is with ecology, the environment and nature. Green has signified growth, rebirth and fertility since the beginning of time. In Muslim countries, it is a holy color and in Ireland, it is a lucky color. In fact, green is a lucky color in most Western cultures. However, green race cars are considered unlucky. Green relates to balance and harmony of mind, body and emotions. Like yellow, it also helps in decision making by helping up see all sides clearly. Darker greens often relate to money, wealth and prestige, while lighter greens relate to growth and freshness.

Green in Marketing

Green should be used for anything relating to health and healing. It is also the color that promotes natural, safe and organic products. A good color to use to promote something new would be green. Dark green is a good color for financial businesses. There are more shades of green than any other color. They range from yellow-greens, such as lime, to greens with a blue hue, such as emerald. Aqua and turquoise are half blue and half green.

Positive Association: Growth, renewal, reliability, tactful, calm, natural, practical, sympathetic, generous and adaptable.

Negative Association: Envious, selfish, inconsiderate, possessive, materialistic and greedy.

Have Smart Postal Centers Print Your Marketing Material

Knowing how these colors affect your consumers can help you create strong and effective advertisements. Make your advertisements stand out by using a professional printing company at the Lake of the Ozarks. Smart Postal Centers can print all your marketing materials from business cards to banners. Visit us today in Osage Beach or give us a call at 573-348-3100 to learn more about our services.

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 

Contact Us

www.SmartPostalCenters.com

Tim@SmartPostalCenters.com

4320 Osage Beach Parkway, Osage Beach, MO 65065

573-348-3100

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Custom Graphics for Your Business!

Window, wall and floor graphics are a unique way to promote your business that will attract your customers’ attention. Set your business apart from the rest with vinyl graphics created by the best printing company at the Lake of the Ozarks. There are a number of different ways business can use vinyl lettering and graphics as part of their advertising plan. Here are just a few of the reasons why you should consider using our custom vinyl graphics for your business:

Window Graphics

Window graphics are great for promoting your business to those walking by your storefront. If you have a large window, you may even attract the attention of those driving by as well. Many times businesses use window graphics to tell potential customers the business name, store hours, phone number and even their website URL. If you do not have enough money to purchase a sign, consider using a window graphic as an alternative. Take advantage of this unused space and advertise your business to potential new customers!

Floor Graphics

Floor graphics are a unique and eye catching way to advertise for your business. These graphics are a simple way to gain a lot of exposure; Typically, the consumer’s eye-level view is filled with different advertising, while the floor doesn’t offer any visual stimuli. There are a lot of different places that you can place floor graphics including the entrance, a specific shelf or counter, or you can create a path. The floor is an under-utilized area, so make good use of it with a floor graphic!

Wall Graphics

Wall graphics are an easy way to get the customer’s attention once they are in your store. Let customers know where they can find certain items quickly or let them know of a special sale. Vinyl letters are inexpensive, so if you change out your advertising frequently, this would be perfect for you! Wall graphics are very versatile. If you have a lot of space behind your cash register, receptionist desk or anywhere else, use wall graphics as a way to fill it.

Unique Advertising with Smart Postal Centers!

These custom vinyl graphics are a great alternative to traditional advertising, or can create a stronger presence when combined with other signage. Utilize these advertising methods by contacting our Lake of the Ozarks graphics company. If you have an idea for an upcoming advertising campaign, let Smart Postal Centers help you! We can help with everything from copying and printing to graphic design and signage. Stop by our store in Osage Beach or give us a call at 573-348-3100 to see how we can help your business. 

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 

Contact Us

www.SmartPostalCenters.com

Tim@SmartPostalCenters.com

4320 Osage Beach Parkway, Osage Beach, MO 65065

573-348-3100

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Finding The Right Binding For Your Project

There are a lot of factors that go into the type of binding you use for a project including the function of the documents, the number of pages and your printing budget. At the best printing company at the Lake of the Ozarks, we offer several different types of binding. To help you decide which one would be best for your project, Smart Postal Centers gives you a quick rundown on the different types of binding available at our shop:

Spiral Bound

Spiral binding is a flexible binding that can hold anywhere from 16 – 275 pages. It utilizes smooth, round plastic coil to hold the pages together. The design allows your papers to lay flat when opened and can be turned all the way around to the back if desired. The coil is threaded through punched holes and the ends are crimped to prevent the binding from slipping off. Spiral bound is often used for projects that are going to be used often such as booklets or catalogs. Cookbooks and manuals are also items that generally use spiral binding.

Comb Bound

Comb binding can hold 2 – 250 pages. This is great for projects that need to lay flat when open. It uses rectangular holes punched through the document, and the plastic comb rings are then threaded through holes. The edges of the pages on the spine are covered by the plastic comb. The plastic binding can be opened to insert or remove document pages. The plastic spine can often be customized with either the company name or the document name. It is often used for customized scrapbooks and school projects.

Wire Bound

Wire binding can hold 16 – 275 pages. It is similar to spiral bound but instead of using plastic, it is bound with metal. It can also lay flat when opened and be turned all the way around if needed. Wire binding gives your project a much more professional look, so it is often used for formal presentations. Wire binding is often used for projects that need to be mailed as it is flexible and durable.

What is the difference between spiral and wire bound?

Wire and spiral bound are very similar binding methods. However, the difference between the two is the material used to bind the documents together. Spiral binding uses plastic coil while wire binding uses metal. A good method to determining if your project needs spiral or wire binding is to ask yourself if your project is for formal use or everyday use.

Let Smart Postal Centers Bind Your Next Project!

If you have a project that you need to bind, come to Lake of the Ozarks’ best printing company. The right binding is an important part of finishing your project. You worked hard on your project, so make sure it looks its best with the right binding. We can help you with all your project needs – we can print, copy and bind! Visit our website or stop by our store in Osage Beach to learn more about our printing and copying services.

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 

Contact Us

www.SmartPostalCenters.com

Tim@SmartPostalCenters.com

4320 Osage Beach Parkway, Osage Beach, MO 65065

573-348-3100

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5 Tips for Creating an Effective Flyer

Businesses are starting to move more towards digital advertising. While it is important for your business to be online, it is also important not to forget about traditional advertising. Flyers are one of the most widely used print marketing materials. They are a great way for a business to promote themselves while providing potential customers more information about their services. Lake of the Ozarks’ printing company has a few tips on how your business can effectively use this form of marketing:

Ways to Use Flyers:

• To promote a giveaway to potential customers
• To provide new customers with additional information about your business
• To provide more information to customers who request it
• To promote special sales/offers/discounts
• To promote an event for your business

Tips for an Effective Flyer

1. Keep It Clean

Do not try to highlight all of your services on one flyer. It will look cluttered and make it hard to read. Feature a few of your main services and give more details about them. If customers will need more information, direct them to your website, a phone number or an address. Use bullet points, text boxes or infographics to keep the information organized and easier to read.

2. Keep the Design Simple

Use your company’s color and logo. You want to make sure all of your marketing materials match. If possible, use full color. It will make the flyer stand out from others and make it look more professional. Do not use too many colors or fonts because people will not be able to focus on what the flyer is about. Keep it simple by using only 1 – 2 fonts.

3. Include Call to Action

A call to action is important to include in any marketing material. What do you want your customers to do after reading your flyer? If you have a website, be sure to include it and tell them to visit it for more information about your services. If you want them to call you, be sure your phone number is easy to find. If you have a store front that you want them to visit, don’t forget to include the address and if you have room, add a map. It is best to have all of this information in an easy-to-find location, like the bottom of the flyer. Don’t make them hunt down this important information.

4. Use Customer Testimonials

Give your business some credibility by including testimonials that relate to the product or service you are advertising. If you do decide to include reviews, make sure they are written clearly and professionally.

5. Proofread Your Work

It is always a good idea to look at your work several times before sending it to the printer. If possible, have someone else proofread it as well. The more eyes that are on it, the less likely there will be a mistake. A misspelled word or wrong information on the flyer could discredit your company.

Get Your Marketing Materials Printed at Smart Postal Centers

The best printing company at the Lake of the Ozarks can produce great marketing materials for all your business’ needs. We offer beautiful full-color printing options that can create a variety of different items your company may need including business cards, flyers, brochures, postcards, and more! Stop by our Osage Beach location or visit our website to see how Smart Postal Centers can help with your business’ printing needs. 

Smart Postal Centers -  Here for all your packing, shipping, copying, and printing needs! 

Contact Us

www.SmartPostalCenters.com

Tim@SmartPostalCenters.com

4320 Osage Beach Parkway, Osage Beach, MO 65065

573-348-3100

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